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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

Simultaneously, Tumblr is becoming increasingly popular for content creators and content curators, while Pinterest with its majority of female users is becoming one of the largest drivers of e-commerce , particularly for retail brands. A picture is worth a thousand words….

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The Best Job in Social Media

Convince & Convert

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign.

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Congratulations my data says you’re prego, social measurement and stock in beer

Jeff Esposito

How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? Community vs. Social: Does It Matter What You Call It? – Can a community be hosted on a social site, or is social just a platform to expand a community. An engagement pending or pregnancy?

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

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Why You Should Start a Blog in the New Year

ProBlogger

This was such a drawcard from the early days of blogging – those of us with Diaryland or Livejournal accounts documenting our day-to-day, moving into Blogger or WordPress or Tumblr users sharing insights and keeping record of the things that make us tick. You will learn something at the very least! To make money.

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