Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 127

Brands ROI UGC Authentication 127

Hootsuite

MAY 18, 2023

Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Looking to make a splash with short-form video content?

Video 112

Video HootSuite How To UGC 112

Sprout Social

MARCH 21, 2019

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Sentiment research. This is the type of content we’d look for to create UGC or user-generated content.

Sentiment 94

Sentiment Research Influencer Analysis 94

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

MAY 1, 2023

Monitoring and reporting: Monitoring performance after posts go live. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. They also produce reports for the team on an ongoing basis.

Template 134

Template Templates Social Media Tips 134

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Well, this process is made extremely easy with the hashtag analytics right tools.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

OCTOBER 31, 2022

Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Hashtags and Their Significance.

Hashtag 52

Hashtag Analytics Tools Price 52

Sprout Social

FEBRUARY 22, 2024

Your influencer analytics tool should eliminate that burden and streamline the campaign performance reporting process. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 104

ROI Analytics Influencer Campaign 104

Hootsuite

JUNE 29, 2023

No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. You don’t necessarily have to sit back and accept public sentiment. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

NOVEMBER 19, 2020

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Pros: The data reports are comprehensive, but also simple and easy to understand. Union Metrics. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

MARCH 2, 2023

Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. Delivery reports. Comment management.

Social Media 97

Social Media Brands HootSuite Policies 97

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Sprout Social

SEPTEMBER 2, 2021

But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it. Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth.

Retail 98

Retail Social Media UGC How To 98

Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. times more likely to view UGC content as authentic compared to branded content, it is essential to make UGC a part of your Facebook marketing strategy.

Engagement 59

Engagement Strategy Facebook UGC 59

Sprout Social

JANUARY 5, 2022

Instagram tools for hashtags, listening and trendspotting. Built-in hashtag analytics and the ability to identify top-performing content are a game-changer for winning more followers and engaging the ones you have. Instagram tools for hashtags, listening and trendspotting. SISTRIX Hashtag Generator. Reputation.

Instagram 133

Instagram Tools Price Hashtag 133

Keyhole.co

FEBRUARY 28, 2024

Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. The brand regularly engages with audience UGC sharing, Twitter conversations, and replies in their comment sections. What makes Duolingo’s social media strategy successful?

Social Media 105

Social Media Strategy Meme Education 105

Social Media Strategies Summit

JANUARY 18, 2019

This sentiment extends to the influencers that consumers follow and engage with on social media. Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it).

Influencer 100

Influencer Tools UGC Marketing 100

Sprout Social

JANUARY 20, 2022

On the flip side, some hashtag and ad campaigns might be longer and only end when engagement drops off. Beyond big deliverables such as content, don’t forget about essential social elements of your campaign such as: Hashtags (for UGC, influencer or brand awareness campaigns). Call-to-action phrases (for offers and sales).

Campaign 133

Campaign Social Media How To Project 133

Sprout Social

JANUARY 5, 2021

Set up social listening for industry keywords and hashtags. This includes brands, product names, and sentiment-related keywords (ex: “good” or “disappointing”). Let’s say there’s a particular type of post or content (think: influencers, UGC) that drives a ton of engagement.

Strategy 132

Strategy Content How To Trends 132

Sprout Social

JANUARY 30, 2019

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources.

Campaign 130

Campaign Social Media UGC Metrics 130

Hootsuite

JUNE 29, 2021

For example, Hootsuite shared fun facts and stats from their latest Digital 2021 global report with their Twitter audience through a series of infographics. Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Gauge sentiment around your brand.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands.

Instagram 75

Instagram UGC Content Hashtag 75

Hootsuite

MARCH 31, 2020

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag.

List 145

List Social Media HootSuite URL 145