Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. More importantly, you can access more detailed stats by clicking through to the “Tweets” tab.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 15, 2024

Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button. Define the metrics How do you know what success looks like?

Engagement 105

Engagement Tips Loyalty Metrics 105

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

FEBRUARY 3, 2024

Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Using critical data analysis, Sprout Social helps brands build a strong online presence that drives audience engagement.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success.

Instagram 127

Instagram Engagement Hashtag Meme 127

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! Online review management involves taking a holistic view of the platforms you track. Scope the terms, hashtags and keywords to monitor No surprises here.

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 4, 2021

The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Key metrics here include impressions, engagements and click-throughs. the topic, format or hashtag) can help guide smarter content creation.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions.

Report 130

Report Social Media Metrics Team 130

Keyhole.co

MARCH 11, 2024

From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Set benchmarks Once you start collecting and analyzing complaint management data, create benchmarks to track your team’s efforts and set goals for improvement.

Reputation 104

Reputation System Brands Knowledge Base 104

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. You can dissect which type of your posts on social garner more engagement and at what time. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

NOVEMBER 6, 2022

Well, look no further; here’s a guide showing you the top 22 best social media monitoring tools that are worth considering: 1. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. This includes knowing your audience and your competitors.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MARCH 24, 2023

Act as social proofs When a brand or individual is mentioned positively on social media, it can serve as social proof for others considering engaging with or purchasing from that brand or individual. Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. This starts with evaluating your customer care effectiveness.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Stay on top of trends.

Influencer 112

Influencer Tools Marketing Software 112

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 20, 2024

Keyhole Keyhole is an all-in-one social media marketing tool that allows you to measure your online performance, keep an ear out for mentions, discover influencers who are the right fit, and conduct market research through one easy-to-use platform. Pricing: Prices start at $99 per month. How do you measure your performance on LinkedIn?

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

MARCH 21, 2019

Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Use the Twitter Trends Report to discover trending topics and hashtags across the platform. Union Metrics. Guess you saw this coming—we made our own list!

Analytics 104

Analytics Twitter Tools Strategy 104

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JANUARY 26, 2021

Brands, however, are still slow to go all-in on TikTok—a mistake that Bre Schneide r, the Social Media Manager at US HealthConnect Inc., If you’re promoting an event, create an event hashtag you can monitor with social listening tools and share back metrics like potential impressions and engagement.

Social Media 143

Social Media Metrics Data Team 143

Buffer Social

MARCH 6, 2017

Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). If you’re looking for social media management tools, this list might help you use them! Feel free to give them a try and see what insights you can find! TweetReach.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? Social media data is any type of data that can be gathered through social media. Brand sentiment. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Hootsuite

MARCH 15, 2021

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. . Especially if the sentiment is positive, be sure to reply to these mentions!

Twitter 145

Twitter HootSuite Notification Analytics 145

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

Hashtag 106

Hashtag Analytics Tools Price 106