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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

A blog is no longer used to merely publish blog type content. Telephone and video seminars are capable of providing training in every topic you can possibly imagine. Bloggers often hold contests or group projects to encourage others to blog about certain topics. Don’t overlook mailing lists and groups.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

A blog is no longer used to merely publish blog type content. Telephone and video seminars are capable of providing training in every topic you can possibly imagine. Bloggers often hold contests or group projects to encourage others to blog about certain topics. Don’t overlook mailing lists and groups.

How To 26
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success.

Video 236
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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

The breakdown of social media projects. From a high level, here are some graphs that explain the types of projects that social media managers are working on at the moment. More than 25% of social media managers said their #1 project was content creation.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

10 Ways to Be a Great Social Media User (Search Engine Journal): Vince Blackham writes a great post on Search Engine Journal about how to be a great social media user, with tips such as contributing, diversifying your efforts, being real, being meaningful, and more. Note: I was interviewed. For some, it’s just not that simple.

Marketing 265
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t use a Facebook Group. Depending on what type of page you are creating (for a business, publication, celebrity, etc.) 2) the type of interaction (is it a like? Of over 1500 friends that I have, I’m constantly being pitched to join groups I have no interest in. It’s an irritant. Thanks so much, Ken!

Facebook 279