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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 153
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success.

Video 236
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Reply Tamar Weinberg March 4, 2010 at 4:54 pm Hi Amber, I wish I could say that you will — despite me living a mere 30 minute train ride from RSH, I haven’t been out due to WAHMing all day! We recently shared the story to a large group of Dallas hotels. Thanks for profiling them. Will I run into YOU next time?

Hotels 245
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. But PLURK? I LOVE PLURK!

Twitter 199
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t use a Facebook Group. Of over 1500 friends that I have, I’m constantly being pitched to join groups I have no interest in. That might not apply to Facebook fan groups but the idea is similar. Very thorough and great for usage as a training tool. It’s an irritant. Way too oldschool.

Facebook 279
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

10 Ways to Be a Great Social Media User (Search Engine Journal): Vince Blackham writes a great post on Search Engine Journal about how to be a great social media user, with tips such as contributing, diversifying your efforts, being real, being meaningful, and more. Note: I was interviewed. For some, it’s just not that simple.

Marketing 265
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

However, it’s usually a good idea to at least hire an Internet Marketing pro to jumpstart your campaign and train you on what’s going on with your brand so you can take it over when it’s all set up. This is probably one of the areas that the Community Managers Group should begin to focus on!