Engagement Marketing: Owned, Earned, and Paid Media
Mindjumpers
OCTOBER 19, 2010
Like Mindjumpers, he is associated with Social Marketing Forum. Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, you will come across them all the time. The Forrester post pointed out how crucial earned media is for engagement marketing to work.
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