Focus Group Hashtag Sentiment Social Media 
Sprout Social
JULY 6, 2022
When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62
Hootsuite
NOVEMBER 7, 2023
Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?
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Sprout Social
DECEMBER 5, 2022
Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.
Sprout Social
MARCH 26, 2019
You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.
agora pulse
DECEMBER 28, 2017
If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening. The names of your products.
Oktopost
SEPTEMBER 21, 2020
Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Instead, you can listen to voices on social media and gain much more insight much faster.
Sprout Social
MARCH 7, 2022
If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand Health Social Listening Topics. Most notably, ongoing sentiment tracking.
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