Hootsuite
NOVEMBER 7, 2023
Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.
Convince & Convert
OCTOBER 22, 2021
Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback. Empowering Your Employees.
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Sprout Social
MARCH 26, 2019
Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.
Sprout Social
DECEMBER 5, 2022
Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. And less resources means more churn and burn. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. Ability to crowdsource.
Pam Moore
APRIL 6, 2019
Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. It's there for the taking.
Convince & Convert
NOVEMBER 17, 2016
A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.
Ignite Social Media
APRIL 7, 2021
of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly. Hashtags are your friend on most channels. Just don’t overdo it.
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