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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

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How to collect and mine your social media data for growth

Sprout Social

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Track conversations around your brand Social is like a 24/7 focus group. Yet, much of it goes untapped.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Customer and buyer enablement resources. Pricing choices. Customer service approaches.

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