Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

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Jon Loomer

NOVEMBER 13, 2023

Only Instagram placements are available (Instagram Feed and Stories), even if you use Advantage+ Placements. This way, it can work both as a Story and 4:5 in the feed. How Might You Use Reminders Ads? Watch Video I recorded a video about this, too. Select “Reminders Set” as the engagement type.

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Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

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Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

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Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.

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Hootsuite

JANUARY 5, 2023

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel on Instagram: 3 ways. Share Reels from your customers or influencer marketing partners. I cover how to do that with each method below.

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Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. The news feed is sorted and customized based on a ranking system.

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Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Carrie Phillips Who Are They?

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Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

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Postcron

MARCH 8, 2021

Save time and schedule your posts on Feed or Stories in 3 simple steps. The best option for you will depend on how you use Instagram. The best option for you will depend on how you use Instagram. You can learn more about how to turn your Personal Instagram account into a Professional one here. . It’s very easy!

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Socially Sorted

AUGUST 25, 2019

Want to create Pinterest Video? Yes, you can upload video pins directly to Pinterest so that they catch attention on the Pinterest feed. In this post, I’ll share what you should create and how to share them. The post How to Use Pinterest Video – Create Video Pins Now!

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Hootsuite

JANUARY 6, 2022

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Learn how to edit videos on Tiktok. Luckily, you don’t need professional video production skills to do well on TikTok. How to film TikToks.

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yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. 3 Get into live video. Be sincere.

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Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . This type of video really takes no effort on your part.

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Jon Loomer

NOVEMBER 6, 2022

I am deeply invested in short-form video. I’ve long resisted video creation in every form. I’m doing this not just for me but for the introverted marketers whom I share these struggles with. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video.

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Keyhole.co

APRIL 23, 2024

Instagram Reels are short, fun videos perfect for educating, entertaining, or inspiring your followers. Ever wonder how to create engaging content and connect with your target audience? They both involve short videos and photos, but they serve different purposes. Let’s get started. What are Instagram Reels?

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Pam Moore

MAY 12, 2017

Marketers have no guarantee their content will be seen on any medium, platform or social network. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. In the video below I provide you some serious tough love. Need more help?

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Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. This includes feeds, stories, Reels, apps, websites, and more. If your video was found within another video or Reel, which one? And here’s Instagram Profile Feed. First, let me explain. Publisher Lists.

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Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Marketers should not throw in the towel for Facebook marketing. It's not time to give up.

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The Realtime Report

FEBRUARY 20, 2024

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? As broadcast production teams across the industry act to meet the specific demands of the markets they serve, meeting these challenges will not be easy.

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Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

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Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. The step-by-step nature appeals to visual learners.

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Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? In the video below I provide you some serious tough love. Context is everything! Need more help?

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Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. Published on Categories.

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Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

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Later

FEBRUARY 20, 2019

Have you seen the new IGTV algorithm changes in your feed yet? Instagram recently announced that users will start to see 1 minute previews of IGTV videos in their main Instagram feed, which you can then continue watching over on IGTV. . Now, you can preview IGTV videos in your feed.

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Likeable

SEPTEMBER 13, 2021

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. TikTok by the Numbers.

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Jon Loomer

NOVEMBER 11, 2021

In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. You can watch the video tutorial below… Connect from Desktop. How you access the Podcasts section of your Facebook page will depend upon whether you have the new Pages experience. What do you think?

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

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Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Earlier this month, Facebook completed the launch of the Explore Feed. Lots of videos and memes that — I assume — most people love.

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Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

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Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you serving, building something bigger than yourself?

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Buffer Social

MAY 18, 2018

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. How to share feed posts to Instagram Stories. How brands can use this feature.

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Later

SEPTEMBER 29, 2020

Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels. Instagram’s Video Requirements: Instagram Feed.

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