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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” And they’re doing SMS, which is fascinating.

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Facebook's Revenue Dreams For WhatsApp Are Under Threat -- From Old-Fashioned SMS

Forbes Social Media

But most businesses are gravitating to SMS, and the trend is likely to stay that way. Facebookwants to charge businesses to message users on WhatsApp.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As Brian Solis has written about a lot, social optimization needs to be simple. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY.

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Chad Richards is the Social Program Manager at Firebelly Marketing. In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable.

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How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

The end task part can also be set up in a similar fashion like “send me an email”, or “create a status message on Facebook”. Ifttt is made to work with several social media platforms, such as Twitter , Facebook , Instagram , and your email.