Engagement, Facebook, Marketing and SM2

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media. Influence: a.k.a.

SM2

SM2 Alterian Vocus Social Media

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Alterian SM2. Share this on Facebook. Budget: $0 (I have no budget, I need something free!). Social Media Monitoring.

SM2

SM2 Vocus Alterian Radian6

Social Media for the Boardroom

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader. Tweet This!

Social Media

Social Media SM2 Energy Microblogging

Best Social Media Monitoring Tools

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Radian 6 – This application allows you to engage with your customers via social media. are having a major influence towards the online perception of your brand.

Cymfony

Cymfony Social Media Tools SM2

3 Reasons To Dig Deeper In Social Listening

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# She also blogs at [link]. Uncover Content Ideas.

Alterian

Alterian SM2 Social Networking Aggregator

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter

Twitter Pharmaceuticals B2B Biotechnology

Social Media–What Do I Do With All This Data?

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Find a way to engage them. Why was that? Find influencers.

Social Media

Social Media Data SM2 Radian6

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media

Social Media Radian6 Strategy SM2

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

Social Media

Social Media Klout YouTube Foursquare

Essential tools for influencer marketing

Socialmedia.biz

JULY 14, 2016

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. And the haters can always engage 100% via email if they like.

Influencer

Influencer Tools SM2 Marketing

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

Questions

Questions Social Media Consultant Education

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media

Social Media Trendrr SM2 Alterian

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter

Twitter Bazaarvoice B2B Microsoft

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift Labs co-founders Krista LaRiviere and Chris Adams come from a digital marketing and software development background. Background.

Software

Software Review SM2 Alterian

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They work with firms like RIM to grow their 33 Facebook pages, with built in workflow, scheduling, and in multiple languages. Monitoring mapping and mining – 3 phases methodology they use.

Crimson Hexagon

Crimson Hexagon Analytics Sysomos Radian6

Social Media Informer

Four Ways to Measure Social Media Marketing Results

What’s the Best Social Media Monitoring Tool? It Depends

Trending Sources

Social Media for the Boardroom

Best Social Media Monitoring Tools

3 Reasons To Dig Deeper In Social Listening

The Nifty 50 Top Women of Twitter for 2011

Social Media–What Do I Do With All This Data?

Convince and Convert Blog: Social Media Strategy and Social Media.

BrainDump: 101+ Things You MUST Know About Social Media For Business

Essential tools for influencer marketing

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

The Top #Nifty50 Women in Technology on Twitter for 2012

Web Presence Optimization Software Review: gShift Labs

Monitoring vs Analytics [Infographic]

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