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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends. What is AI automation?

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. The most common example of this application is chatbots.

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Ultimate Guide to User-Generated Content

Later

Showcasing diversity in UGC cannot be a token gesture, it needs to be embedded in your strategy — so make sure you pay attention when the time comes to collect your UGC. . A survey found that only 32% of people created and shared UGC because they wanted to win a prize. . UGC Best Practices #5: Encourage UGC That Builds Community.

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Personal anticipated information need

Buzz Marketing for Technology

The professional is conjecturing the way the information object will find its use in resolving the information need(s) of a patron or group of patrons. Looking for information: a survey of research on information seeking, needs, and behavior. This is called user-oriented indexing ( Fidel 1994 ). Selecting materials for libraries.

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A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

Survey Reports. functional context embedded with the learning skills and knowledge. with alternative or counter scenarios, cases with expert commentaries, cases with purposefully embedded flaws, and cases that build or become. "the understanding of how people work in groups with the enabling. Conferences. -->.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” We’re all hungry for data. hours to 6.3

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

A simple example is the integration of weblog with an embedded online calendar. Through the project they will define the scope, review the theory, come up with scenarios (use cases), look for and document patterns, and define some specifications. A PLE could be implemented as a mashup. This prototype is called PLEX. Vuorikari, R.

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