Thu.May 17, 2018

It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

5 Ideas for Your 2018 Social Media Editorial Calendar


Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement.

Tools 156

5 Steps to Understanding Your Audience [Infographic]

Social Media Today

Understanding your target audience is key to a successful social media marketing strategy - here are some tips to help boost your research efforts

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

Dynamic Product Ads are magical. We know the flow. A user visits a website or adds a product to cart. Then they don’t purchase. Finally, we show them an ad of that specific product and complete the sale. Many of us have this setup and it keeps on working.

Facebook Continues to Test News Feed Options to Prompt More Engagement

Social Media Today

Facebook continues to test new ways to improve content exposure, and generate more engagement on the network

Feed 141

More Trending

Facebook Adds Three New Options to Facebook Stories as Stories Usage Continues to Climb

Social Media Today

Facebook continues to add new stories tools - and it's worth taking the time to learn how Stories fit into your digital strategy

Tools 129

3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018


The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications. Social media has brought a direct way… Read More >>>. Social Media

10 LinkedIn Hacks or Things You Didn't Know

Social Media Today

LinkedIn expert Melonie Dodaro shares some key LinkedIn tips and tricks you may not be aware of in this post

Ignite Your Week: What’s New with Facebook Ads

Ignite Social Media

Facebook is constantly rolling out new ways to reach your audience and earlier this year, we got access to two new Facebook ad units: Tabs for Canvas and Categories for Dynamic Ads.

Buy 110

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Make Your Infographics Stand Out [Infographic]

Social Media Today

Infographics are hugely shareable, and hugely popular - here are some tips on how to make the most of your own infographic efforts

Tips 117

[Humor] My AncestryDNA Results Came In And They Are Geekily Astounding!

SocMed Sean

Recently, there’s been a lot of sharing on Twitter by folks who took the AncestryDNA test and are showing off their results. Just check out the #ancestrydna hashtag and you’ll see that some are serious, some are funny.

Survey 130

How to Create Big Rock Content for Content Marketing [Infographic]

Social Media Today

Focusing your content marketing around a major research piece or project can provide you with a range of distribution options

Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]


After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Releases Latest 'Topics to Watch' Report, Highlighting Key Trends

Social Media Today

Facebook has released it's latest 'Topics to Watch' report, highlighting the key subjects gaining momentum across The Social Network

Why LinkedIn Throttles My Searches

Ari Herzog

[Image from Esther Vargas] LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful.”