Wed.Mar 22, 2023

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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn? Fortunately, the LinkedIn Ads Campaign Manager is intuitive.

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11 Lessons Learned from Short-Form Video Creation

Jon Loomer

The past six months have been a heck of a journey. I went from having no experience with the format (and a negative feeling about it) to being fully committed to it after recording more than 270 short-form videos. To say that I’ve learned a few things along the way is an understatement. This post could go much deeper than this list. But it summarizes the best it can the most important lessons I’ve learned so far.

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Meta Launches Updated Version of WhatsApp for Windows

Social Media Today

The updated desktop app includes an improved experience for multi-person video chats.

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Canva Launches ‘Magic’ AI Tools For Its Design Software’s 125 Million Users

Forbes Social Media

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram’s Testing Full-Length Reels Replays Within Stories

Social Media Today

This could get more people viewing more Reels content.

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Canva Launches ‘Magic’ AI Tools For Its Design Software’s 125 Million Users

Forbes Social Media

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

Startup 100

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How I Use AI Writing Tools as a Content Writer

Buffer Social

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.

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TikTok Argues That a US Ban Would Hurt Local Businesses in Pre-Prepared Testimony

Social Media Today

TikTok CEO Shou Zi Chew has put forward his case to avoid a TikTok ban in the US.

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How A TikTok Ban Would Deal A Blow To Creators, Businesses And The American Economy

Forbes Social Media

A U.S. ban on the world’s most popular social media app would affect far more American businesses and people than just the 150 million using the platform here.

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YouTube Adds Podcast Analytics, New Hashtag Recommendations for Long-Form Clips

Social Media Today

YouTube’s also retiring its overlay ads format.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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AI-Generated Images Of Donald Trump Getting Arrested Foreshadow A Flood Of Memes, Fake News

Forbes Social Media

Images depicting the "arrest" of Former President Donald Trump spread over the internet, like a warning of the incoming misinformation flood.

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Reddit Shares New Insights into Gaming Discussion on the Platform, and the Opportunities for Brands

Social Media Today

Some interesting insights into the evolving gaming discussion in the app.

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Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals

WebInKnow

With all the hype about large language model AI services like ChatGPT , I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.

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55 Branding Statistics All Business Owners and Marketers Need to Know [Infographic]

Social Media Today

Maximize your online branding and outreach efforts with these tips.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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7 Tips To Create Engaging Visual Content On A Budget

Keyhole.co

The human brain has developed complex neural systems to process visual information. Research shows that around 55% of the brain’s cortex is devoted to visual processing. That’s compared to 11% for somatosensory and 3% for auditory processing. That explains why visuals are so important in the marketing process. They allow marketers to create highly engaging content that attracts user attention.

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How to Monetise Your Influence Type: Micro-Influencers

ProBlogger

The post How to Monetise Your Influence Type: Micro-Influencers appeared first on ProBlogger. Image created in Canva Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. This time we’re going to take a look at the other end of the spectrum.

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Facebook SEO: 12 Tactics for Better Reach in 2023

Hootsuite

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you a dozen tips you can implement today to better your reach.

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Twitter SEO in 2023: 6 Can’t-Miss Tips

Hootsuite

When you started working in social media, who knew Twitter SEO would be a thing? Well, as social media has evolved, its capabilities have also adapted. Social SEO is now an important consideration to keep in mind for any platform. Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. It can even boost your search rankings off the platform (looking at you, Google).

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.