How to Test Meta Conversion Events
Jon Loomer
SEPTEMBER 20, 2023
One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should take when you run into questionable results.
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