Wed.Sep 20, 2023

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should take when you run into questionable results.

Eventful 170
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Meta Expands Its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 210
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Custom Event for Embedded YouTube Video

Jon Loomer

This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched in seconds I add a column to my Ads Manager to see how often people are watching these videos from my ads. You can even set this event as a performance goal and optimize for it.

Embedding 149
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Tuning into instinct: The power of creativity over data in music's golden eras

Audiense

Music is on the brink of a seismic shift. Platforms like Spotify have redefined reach, but with it, they've threaded in complexity to the artist-fan bond.

Data 156
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meta’s Expanding its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 190
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UK Passes Online Safety Bill Restricting Social Media Content

Forbes Social Media

Years in the making, the UK's Online Safety Bill has passed its final hurdles and is heading into law, to a very mixed reaction.

More Trending

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Donald Trump Jr.’s X Account Hacked – Falsely Announced Father’s Death

Forbes Social Media

Former President Donald Trump isn't dead, despite a tweet that was sent out by his son Donald Jr.'s social media account on Wednesday morning.

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X Announces Coming Community Features, Including Pinned Communities and Search

Social Media Today

X is looking to give Communities a boost as a means to spark more topical engagement.

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Viral Video Of F-35 Fighter Jet Crashing In South Carolina Is Fake

Forbes Social Media

Have you seen a video claiming to show the F-35 that recently crashed in South Carolina after the pilot had to eject for unnamed reasons? It's fake.

Video 110
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Meta Adds Animated Avatar Stickers in WhatsApp

Social Media Today

Driving more avatar engagement is a key pathway towards Meta's metaverse vision.

Avatar 192
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Social

What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. And on the good days, I’m right in the groove where I know exactly what to do next and what are the most important tasks that need to get done.

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Pinterest Shares New Insights Into Its Evolving Personalization and Recommendation Tools

Social Media Today

Some valuable insights into Pinterest's evolving growth strategy, and the opportunities for brands.

Tools 169
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Donald Trump Jr.’s X Account Hacked—Announces His Father’s Death In Fake Tweet

Forbes Social Media

Donald Trump Jr.’s X account fired off a string of incendiary tweets about President Joe Biden, Jeffrey Epstein and crypto influencer Richard Heart on Wednesday after the account was hacked.

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X Shares Its Vision for the Future of the App at Its First Client Council Meeting

Social Media Today

X is still developing its "everything app' roadmap.

Meeting 205
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Do you lie awake at night worrying about what PR disaster will derail your brand image online? You are not alone. Today, the public perception of your business on online platforms impacts your scalability immensely. So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the indus

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The Most-Viewed YouTube Videos of All-Time [Infographic]

Social Media Today

These will bring back some memories of trends past.

YouTube 211
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How to Rearrange Photos on Instagram Post?

Your Escape From 9 to 5

Whether you’re an Instagram newbie or a seasoned social media maven, we understand the importance of maintaining that perfect aesthetic on your feed. Knowing how to rearrange photos in your Instagram post can be a game-changer. It is essential not only for personal users who meticulously curate their feed but also for businesses and influencers.

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X Announces Coming Community Features, Including Pinned Communities and Search

Social Media Today

X is looking to give Communities a boost as a means to spark more topical engagement.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How To Download And Install ChatGPT On Android

BeingOptimist

As you probably know, the world is slowly adapting to the advanced AI technology. People use AI tools to help in dealing with their daily jobs, like making scripts, collecting essential data, and even designing an even plan. Yes, it’s definitely possible to do all those things, as long as you have a tool you can always depend on. It’s ChatGPT.

How To 40
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Meta Announces New Business Tools for WhatsApp as It Continues to Expand in India

Social Media Today

India is a key focus for Meta's business messaging push.

Tools 192
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How to Fix Airpods Noise Cancelling Not Working (Best Methods)

Tweaklibrary

Want to take an important call but you’re stuck in a noisy environment? Well, if you are an iPhone user with AirPods Pro, you can enable the Active Noise Cancellation (ANC) feature to address such situations. Active Noise Cancellation (ANC) function relies on the outward-facing microphone’s ability to detect external sounds. Using advanced anti-noise technology, it eliminates these sounds before they reach your ears.

How To 19
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X Shares Its Vision for the Future of the App at Its First Client Council Meeting

Social Media Today

X is still developing its "everything app' roadmap.

Meeting 189
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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11 YouTube Shorts Creators to Inspire Your Next Viral Video

Buffer Social

Short-form video is still thoroughly enjoying its heyday, due in no small part to YouTube Shorts. The introduction of vertical, short-form videos to YouTube was a bold move for the Google-owned platform, and it’s paying off for both them and creators — 50 billion daily views is really nothing to be sneezed at. It’s also ushered in a new wave of short-form video stars, many of whom are prioritizing Shorts over the likes of Facebook and Instagram Reels , and TikTok , with subs

YouTube 17
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Meta Announces New Business Tools for WhatsApp as it Continues to Expand in India

Social Media Today

India is a key focus for Meta's business messaging push.

Tools 185
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Decoding CSAT: What it is and how to calculate your score

Sprout Social

Customer satisfaction has become an indispensable factor in sustainable business growth. Customers now wield more power than ever before and have endless product options. Competition has become increasingly stiff, and only brands focusing on building customer relationships and a loyal following are poised for long-term success. Our survey data shows that 58% of people buy from brands they trust, and 36% choose brands that genuinely understand their needs.

Survey 104
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Meta Adds Animated Avatar Stickers in WhatsApp

Social Media Today

Driving more avatar engagement is a key pathway towards Meta's metaverse vision.

Avatar 161
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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52 Types of Blog Posts that Are Proven to Work

ProBlogger

The post 52 Types of Blog Posts that Are Proven to Work appeared first on ProBlogger. This guest post is by Karol K of Online Business Design blog. Blogging is not only about putting together 400-2,000 words of text and publishing them on your WordPress site. As a blogger, you can choose from a much bigger variety of possible blog post types (and content in general).

Types 55
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Snapchat’s Working on a New System That Would be Able to Provide a Valuation for Collectibles In-Stream

Social Media Today

Gotta' Catch 'Em All.

System 187
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Snapchat’s Working on a New System That Would Provide a Valuation for Collectibles In-Stream

Social Media Today

“Gotta' Catch 'Em All.

System 164