Wed.Sep 20, 2023

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should take when you run into questionable results.

Eventful 173
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Meta Expands Its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 209
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Custom Event for Embedded YouTube Video

Jon Loomer

This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched in seconds I add a column to my Ads Manager to see how often people are watching these videos from my ads. You can even set this event as a performance goal and optimize for it.

Embedding 152
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Meta’s Expanding its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 196
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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Tuning into instinct: The power of creativity over data in music's golden eras

Audiense

Music is on the brink of a seismic shift. Platforms like Spotify have redefined reach, but with it, they've threaded in complexity to the artist-fan bond.

Data 156
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Meta Adds Animated Avatar Stickers in WhatsApp

Social Media Today

Driving more avatar engagement is a key pathway towards Meta's metaverse vision.

Avatar 192

More Trending

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X Announces Coming Community Features, Including Pinned Communities and Search

Social Media Today

X is looking to give Communities a boost as a means to spark more topical engagement.

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Decoding CSAT: What it is and how to calculate your score

Sprout Social

Customer satisfaction has become an indispensable factor in sustainable business growth. Customers now wield more power than ever before and have endless product options. Competition has become increasingly stiff, and only brands focusing on building customer relationships and a loyal following are poised for long-term success. Our survey data shows that 58% of people buy from brands they trust, and 36% choose brands that genuinely understand their needs.

Survey 109
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Pinterest Shares New Insights into its Evolving Personalization and Recommendation Tools

Social Media Today

Some valuable insights into Pinterest's evolving growth strategy, and the opportunities for brands.

Tools 166
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Viral Video Of F-35 Fighter Jet Crashing In South Carolina Is Fake

Forbes Social Media

Have you seen a video claiming to show the F-35 that recently crashed in South Carolina after the pilot had to eject for unnamed reasons? It's fake.

Video 110
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Most-Viewed YouTube Videos of All-Time [Infographic]

Social Media Today

These will bring back some memories of trends past.

YouTube 210
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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Social

What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. And on the good days, I’m right in the groove where I know exactly what to do next and what are the most important tasks that need to get done.

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X Shares Its Vision for the Future of the App at Its First Client Council Meeting

Social Media Today

X is still developing its "everything app' roadmap.

Meeting 192
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Do you lie awake at night worrying about what PR disaster will derail your brand image online? You are not alone. Today, the public perception of your business on online platforms impacts your scalability immensely. So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the indus

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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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Meta Announces New Business Tools for WhatsApp as It Continues to Expand in India

Social Media Today

India is a key focus for Meta's business messaging push.

Tools 187
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How to Rearrange Photos on Instagram Post?

Your Escape From 9 to 5

Whether you’re an Instagram newbie or a seasoned social media maven, we understand the importance of maintaining that perfect aesthetic on your feed. Knowing how to rearrange photos in your Instagram post can be a game-changer. It is essential not only for personal users who meticulously curate their feed but also for businesses and influencers.

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X Shares Its Vision for the Future of the App at Its First Client Council Meeting

Social Media Today

X is still developing its "everything app' roadmap.

Meeting 180
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52 Types of Blog Posts that Are Proven to Work

ProBlogger

The post 52 Types of Blog Posts that Are Proven to Work appeared first on ProBlogger. This guest post is by Karol K of Online Business Design blog. Blogging is not only about putting together 400-2,000 words of text and publishing them on your WordPress site. As a blogger, you can choose from a much bigger variety of possible blog post types (and content in general).

Types 57
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Announces New Business Tools for WhatsApp as it Continues to Expand in India

Social Media Today

India is a key focus for Meta's business messaging push.

Tools 181
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How To Download And Install ChatGPT On Android

BeingOptimist

As you probably know, the world is slowly adapting to the advanced AI technology. People use AI tools to help in dealing with their daily jobs, like making scripts, collecting essential data, and even designing an even plan. Yes, it’s definitely possible to do all those things, as long as you have a tool you can always depend on. It’s ChatGPT.

How To 40
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Pinterest Shares New Insights Into Its Evolving Personalization and Recommendation Tools

Social Media Today

Some valuable insights into Pinterest's evolving growth strategy, and the opportunities for brands.

Tools 140
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How to Fix Airpods Noise Cancelling Not Working (Best Methods)

Tweaklibrary

Want to take an important call but you’re stuck in a noisy environment? Well, if you are an iPhone user with AirPods Pro, you can enable the Active Noise Cancellation (ANC) feature to address such situations. Active Noise Cancellation (ANC) function relies on the outward-facing microphone’s ability to detect external sounds. Using advanced anti-noise technology, it eliminates these sounds before they reach your ears.

How To 19
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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

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X Announces Coming Community Features, Including Pinned Communities and Search

Social Media Today

X is looking to give Communities a boost as a means to spark more topical engagement.

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11 YouTube Shorts Creators to Inspire Your Next Viral Video

Buffer Social

Short-form video is still thoroughly enjoying its heyday, due in no small part to YouTube Shorts. The introduction of vertical, short-form videos to YouTube was a bold move for the Google-owned platform, and it’s paying off for both them and creators — 50 billion daily views is really nothing to be sneezed at. It’s also ushered in a new wave of short-form video stars, many of whom are prioritizing Shorts over the likes of Facebook and Instagram Reels , and TikTok , with subs

YouTube 17
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Meta Adds Animated Avatar Stickers in WhatsApp

Social Media Today

Driving more avatar engagement is a key pathway towards Meta's metaverse vision.

Avatar 127
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Donald Trump Jr.’s X Account Hacked – Falsely Announced Father’s Death

Forbes Social Media

Former President Donald Trump isn't dead, despite a tweet that was sent out by his son Donald Jr.'s social media account on Wednesday morning.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Snapchat’s Working on a New System That Would be Able to Provide a Valuation for Collectibles In-Stream

Social Media Today

Gotta' Catch 'Em All.

System 168
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Donald Trump Jr.’s X Account Hacked—Announces His Father’s Death In Fake Tweet

Forbes Social Media

Donald Trump Jr.’s X account fired off a string of incendiary tweets about President Joe Biden, Jeffrey Epstein and crypto influencer Richard Heart on Wednesday after the account was hacked.

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Snapchat’s Working on a New System That Would Provide a Valuation for Collectibles In-Stream

Social Media Today

“Gotta' Catch 'Em All.

System 132