Mon.Oct 23, 2023

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Meta Outlines Brand and User Safety Approaches With Mini-Site

Social Media Today

Meta’s new initiative outlines its core safety and responsibility principles, which feels like a counter to X’s recent shifts.

Sites 188
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Finding Success in B2B SaaS Partnerships w/ Kate Skerrett

The Social Media Hat

Partnership Unpacked, Episode 43, with Kate Skerrett The post Finding Success in B2B SaaS Partnerships w/ Kate Skerrett appeared first on The Social Media Hat.

B2B 163
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Meta Removing Manual Placements?

Jon Loomer

This is intentionally bad design… Meta is burying manual placements, and it’s not clear if this is a test or the rollout of an official change. In this version, the Placements section of your ad set appears to be locked in. If you click “Show more options,” you can click to edit Placement Controls and then be able to remove Audience Network and Messenger Stories placements (but no other placements).

Types 143
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LinkedIn Looks to Help Candidates Stand Out With ‘Top Choice’ Job Application Option

Social Media Today

The option lets you highlight your specific interest in a given role.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

TikTok has exploded in popularity over the last few years, especially among Gen Z users. But can brands drive significant website traffic and conversions from the TikTok platform? In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales.

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Instagram Tests a Dedicated Content Feed From ‘Meta Verified’ Accounts

Social Media Today

Though why users would want it is not so clear.

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More Trending

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Canva Magic Design Tutorial (Save Hours of Time!)

Socially Sorted

In this Canva Magic Design Tutorial, you'll learn how to save you so much time when creating visual content! Canva's Magic Studio is here and it's packed with AI features, including Magic Design. In this post, we're going to laser focus in on Magic Design and three ways to use it. The post Canva Magic Design Tutorial (Save Hours of Time!) appeared first on Socially Sorted.

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Genies CEO On Creating a Social Network Of "Virtual" Beings

Forbes Social Media

Akash Nina, CEO and cofounder of Genies, has secured $250 million to back his vision of a "Genies Party", an ecosystem where individuals can exist as avatar or virtual beings.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

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Serena Kerrigan On Why You Should Talk To Yourself In The Mirror

Forbes Social Media

Serena Kerrigan has a reputation that precedes her and somewhere on the internet her community us buzzing to all you about it. Kerrigan intended it this way.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Conduct An In-Depth Facebook Audit

Keyhole.co

Do you want to learn how to improve sales and engagement from Facebook? If so, it’s important to regularly audit your account so your target audience knows who you are, what you’re selling, and, most importantly, why they should care. But many businesses don’t know where to start or what to look for when auditing their Facebook account. In this post, we will show you seven actionable strategies that you can use to conduct an audit that will help you attract more visitors and keep existing subscr

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How Meta Ads Agencies Provide Value in 2024 and Beyond

Jon Loomer

The years of 2021 to 2023 have been transformational in terms of the roles and responsibilities of Meta advertisers. The specific areas where agencies can focus to provide value are evolving rapidly. Campaign creation is becoming turn-key. Advantage+ Shopping Campaigns are an example of the direction this is heading. Fewer levels to pull, AI-driven targeting , and a more streamlined approach.

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Halloween Social Media Posts: 49 REAL Examples

Hootsuite

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” The pressure to create and provide on-theme content in October is high for many content creators and brands. Take inspiration from these IRL Halloween social media posts and consider using the Hootsuite dashboard to schedule them all right now to get your followers in that spooky-kooky spirit.

Examples 102
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Inbound vs. Outbound Leads: How to Tell the Two Apart in Your CRM

Oktopost

Lead generation is the lifeblood of any marketing team. The quest for quality leads has become daunting in a dynamic landscape where competition is fierce and budgets are tighter than ever. Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. 61% of marketers rank lead generation as their greatest challenge in 2023.

How To 62
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. If you’re new to hiring social media managers, you may not know what to look for, who to hire, and how to onboard your team for success.

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Social customer care is a team sport—are you all in?

Sprout Social

When our brand new Samsung TV started acting up, I didn’t even think to call or email the customer support team. Instead, I went straight to social media to air out my frustration. Within minutes, Samsung responded and helped me slide into their DMs to investigate my case further. The agent (Nick) was kind, knowledgeable and connected me with the right team to solve my technical issues.

Sports 102