Wed.Mar 27, 2019

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LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting

Social Media Today

LinkedIn has announced a new partnership with Adobe that will expand it's account-based marketing capabilities to Adobe Experience Cloud users.

LinkedIn 168
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Who dominates the sports business's playing field?

Audiense

PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments". According to the document, companies that are able to "leverage their cross-platform data effectively will be wellplaced to help sponsors reach their target audience at a more granular level".

Sports 135
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How to Use Your Instagram Bio Link to Drive Traffic to Your Website

Social Media Today

A key part of your Instagram marketing strategy is your bio link - here are some tips on how to maximize your Instagram bio performance.

Instagram 167
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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook our customers’ feelings and emotions, which can be difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel.

Sentiment 110
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Launches Pop-Up 'Experiential House' in NYC

Social Media Today

YouTube has launched a new pop-up 'YouTube House' in New York to showcase the various elements of the platform.

YouTube 165
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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go.

How To 102

More Trending

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How To Create A Tactical Plan To Execute Your Business Strategy

Forbes Social Media

A tactical plan is crucial if you want to put your business strategy into play. A strategy is an overarching vision for your company, but means absolutely nothing when no action is put behind it. That’s where a tactical plan comes in.

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Google Launches 'Dynamic Email' Interactions Within Gmail Exchange

Social Media Today

After a year of development, Google is now rolling out its 'dynamic email' process for Gmail interactions.

Google 167
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The 3 'Godfathers' Of AI Have Won The Prestigious $1M Turing Prize

Forbes Social Media

Yann LeCun, Geoffrey Hinton, and Yoshua Bengio won the Turing Award for conceptual and engineering breakthroughs that have made deep neural networks a critical component of computing.

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How to Use Getty Images Like a Boss

Cortex

In a world that is flooded with advertisements, the content you choose to show your audience is becoming increasingly important. Using high quality images that tell a story to your users is essential to capture their attention. “These days, the careless use of crummy stock photos isn’t going to cut it, and delivering content that’s void of visuals just isn’t an option.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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As Apple Trumpets New Enticements, Fresh Caution About Phone-Life Balance

Forbes Social Media

If you read the fifth chapter of the new report on happiness, you might have winced seeing Apple make devices even tougher to put down.

Apple 59
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Top Instagram Video Tools That Can Help You Define Your Brand

agora pulse

Images and graphics have an important role on Instagram, but videos are starting to take center stage on the social media platform. So, including videos regularly into your content mix can improve your engagement and help you define your brand. Branded videos can have a huge impact on the platform. They give you the opportunity to tell your brand’s story and explain what makes you different in a way that emotionally connects with your target audience.

Instagram 109
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Podcaster Adam Carolla Stands By Mark Geragos After CNN Drops Him

Forbes Social Media

Did CNN throw famed attorney Mark Geragos under the bus?

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Life is going to hit the fan. So what can you do?

Janet Fouts

Every single person in the world either has experienced or will experience terrible loss and hurdles to overcome at some point in their lifetime. These things can be terrifying, even emotionally or psychologically disabling. The stress can make us more rigid and prone to injury and illness, and unable to deal with even the smallest obstacles. Something as tiny as not being able to loosen the cap on the jelly jar can send us over the edge.

Skills 114
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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3 Reasons Why You Should Never Underestimate the Value of Instagram Captions [Infographic]

Social Media Today

The words you choose to accompany your Instagram posts have the power, and shouldn’t be wasted.

Instagram 168
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How to Edit Instagram Videos to Match Your Brand Aesthetic

Later

Did you know that you can edit Instagram videos just like you edit your photos? Whether you want to make a video brighter, add text, or crop it to fit Instagram Stories, it’s important that your Instagram videos match your branding too! Video is everywhere on Instagram in 2019 – whether you’re watching videos on stories, tuning in to an Instagram Live, or scrolling through videos on your feed ( including IGTV now , too).

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10 Relatable Marketing GIFs That Will Make Your Day

Social Media Today

Marketing can be tough, but we understand your pain. That's why we put together this list of ten relatable marketing GIFs to make your day.

Marketing 167
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Why The UK's Porn Block Is Necessary For Society

Forbes Social Media

As the UK approaches a ban on onlne pornogrpaphy, this essay explores if perhaps we ought to consider banning all forms of online pornography given the myriad damages it causes upon the indivual, society and most especially women and children.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.