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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. This week’s #SproutChat will focus on Sprout Social’s CRM features. New Year, new trends!

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. Customer service? McCann , Viral Heat Did you enjoy this blog post?

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Again, you can “advertise&# upcoming webinars in your sidebar. Exhibiting at an upcoming trade show? Social media is a great way to make more in-real-life contacts.

ROI 191
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Are You Growing Enough Voices

Convince & Convert

Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Metrics 130
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The More Things Change, The More Things Change

Convince & Convert

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site. How can I help you?

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?