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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Tip 4: Curate content and create copy. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. An advocacy strategy helps employees engage with their business in a way that also empowers them to grow their own influence and networks. 10 tips to master advocacy on LinkedIn.

LinkedIn 106
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What Marketers Need to Know About TikTok

Ignite Social Media

Part of this is due to the tricky nature of crafting content on a platform geared towards more personal and less produced content, but the company has introduced new tools to make it easier for brands to both connect with potential influencers and create challenges to get involved with fans. Activating Influencers on TikTok.

Marketing 217
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Recruiting brand ambassadors or influencers. Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. Developing a loyal customer base. Neutrogena.

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3 Social Media Trends to Watch in 2020

Likeable

A 2019 survey conducted by CivicScience showed that, not only are users largely on board with platforms banning political ads (57 percent), but almost 60 percent claimed that they would be fine with all organic political content going away as well. The age of the micro influencer.

Trends 57
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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Should your content marketing efforts focus on creating original content, or can you mix in curated content? If you only have so much original material to share with your audience, finding other content online, weeding out the good from the bad, and curating it for your audience is entirely acceptable. Twitter Explore. Image source.

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10 Social Media Predictions for 2019

agora pulse

FUN FACT: Only 19% out of 5,000 people surveyed had a negative perception of chatbots. Marketers Will Invest Heavily in YouTube Influencers. Every time you see a sponsored video by someone with hundreds of thousands of subscribers, you’re watching someone who’s an influencer. Influencer marketing can be pricey.

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Brand experience: Why it matters and how to build one that works

Sprout Social

This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™. A memorable brand experience boosts brand recall and nurtures current and potential customers.

Brands 105