article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Right behind Zoom is TikTok on the charts.

CPM 175
article thumbnail

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there. per click and you win against the competitor who bids $0.50, the good news is that you don’t have to pay the full $0.75.

Reddit 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. View standard metrics.

Report 152
article thumbnail

Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

This time, I would only use News Feed. CPM is at least 2X higher across the board. This is not surprising since I was forcing the algorithm to only use News Feed, which is the most expensive placement. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization.

Eventful 194
article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager. Subscribe to Social You Should Know.

Analytics 154
article thumbnail

An Update on TikTok’s Self-Serve Ad Platform

Likeable

Any Likeable employee that hadn’t already taken the plunge into TikTokville did so around the time that sea shanties became a national news story. . Metrics like CPM, CPV, and CPC compete reasonably well. Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. Not so anymore.

article thumbnail

Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

The faster you can update your audience about your industry’s latest news and happenings, the better they will engage with it. LinkedIn’s pricing model is based on the CPC and CPM. Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience.