Ignite Social Media
JANUARY 8, 2024
It’s the price you pay when someone clicks on your ad. The price you pay for each view of your video content. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. What does CPC mean? CPC stands for Cost Per Click. What does CPM mean?
Jon Loomer
APRIL 18, 2018
I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?
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Buzz Marketing for Technology
AUGUST 10, 2009
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. The stronger the profile of an individual the higher the price it will be to reach them.
Jon Loomer
JULY 5, 2023
This means that there is no concern given to your CPA, Return on Ad Spend (ROAS), or the amount of the bid. Ecommerce brands with a deep catalog of products with varying prices and a higher ads budget may be the best fit for this approach. Highest Volume Highest Volume is the default bid strategy for most performance goals.
Jon Loomer
JULY 29, 2019
There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. Facebook then combines them and allows you to see which combinations performed the best overall. . 1 Prioritize User-Generated Content.
Jon Loomer
MAY 26, 2015
I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions.
Socialmedia.biz
MARCH 29, 2020
With more people than ever using platforms like Facebook, Instagram, and Twitter, starting your own social media consulting business can be quite a lucrative venture. If you price your services too low, then you’ll be undercutting yourself and leaving money on the table. Every business needs social media these days.
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