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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s the price you pay when someone clicks on your ad. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. The price you pay for each view of your video content. What does CPA mean? CPA means Cost Per Acquisition. What does CPC mean?

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. The stronger the profile of an individual the higher the price it will be to reach them.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

This is similar to Facebook and Instagram, where you have to use Facebook Ads Manager to create your Instagram ads. First, you need to decide what type of bidding you want to use for pricing. CPM (cost per impression) — pay after your ad has been viewed 1,000 times). Create or sign into your Google Ads account.

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