Koka Sexton

FEBRUARY 18, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Facebook TOS – What’s the Deal? Facebook decided that it was going to change it’s terms of service [TOS] a couple weeks ago and did very little if anything to let their members know. Want to close your account?

Facebook 45

Facebook Foursquare WordPress CoTweet 45

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Koka Sexton

MAY 8, 2009

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. It’s an idea that isn’t too difficult or bothersome for social network users to adopt. Leave a comment!

Aggregator 45

Aggregator Feed Feedly Foursquare 45

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1. Between bit.ly

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Social Media Strategy CoTweet CoTweet 121

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. How NOT to use your Social Media Marketing Manager!

Social Media 40

Social Media CoTweet CoTweet Foursquare 40

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. How NOT to use your Social Media Marketing Manager!

Social Media 40

Social Media CoTweet CoTweet Foursquare 40

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

List 85

List Social Media StumbleUpon Blogosphere 85

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. There are bound to be more location based mobile applications that hit the market. Leave a comment!

Foursquare 51

Foursquare Badge iPhone Applications 51

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. There are bound to be more location based mobile applications that hit the market. Leave a comment!

Foursquare 40

Foursquare Badge iPhone Applications 40

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. Knowing that getting into social media and doing it right was needed, especially for a technology company, someone had to step up to the keyboard. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. Knowing that getting into social media and doing it right was needed, especially for a technology company, someone had to step up to the keyboard. That someone was me.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Viper Chill

JANUARY 4, 2010

I had to head over to Google Reader to read other internet marketing blogs, Google Apps to read my ViperChill email and GoNutshell.com to get a hold of my task list. When there’s over 20 links to sites like Gmail, Facebook, Digg and Twitter, it’s hard not to be distracted.

Netvibes 73

Netvibes Tweetdeck Google Reader Module 73

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Daily Revolver UsingMac – Beautiful, Inspiring Firefox Wallpapers How to Stop Being Invisible | Copyblogger Welcome to Facebook! OGyHoy7lbcag2mj8fmcT4G5m_500.jpg

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Daily Revolver UsingMac – Beautiful, Inspiring Firefox Wallpapers How to Stop Being Invisible | Copyblogger Welcome to Facebook! OGyHoy7lbcag2mj8fmcT4G5m_500.jpg

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. The Wall Street Journal said email’s era had ended thanks to Facebook.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. But beyond that, isn’t social media more similar than different, compared to what’s come before it?

Social Media 119

Social Media Strategy Consultant Publishing 119

Webbiquity SMM

SEPTEMBER 15, 2010

For example, (at last check) in the social networks category , three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). 5 Free B2B Marketing Tools by Modern B2B Marketing. Tweet This!

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? Facebook is preferred for information about the brand’s activities, and email is preferred for product updates.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. Largely, it didn’t happen. The kismet.

Social Media 126

Social Media Strategy Conference Eventful 126