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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Yes, it’s all to do with social media.

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. I guess I shouldn’t be surprised though, misery loves company right?

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Attensity is a social analytics and engagement platform specifically designed for very large companies. Brandwatch.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

5 People Who Broke the Rules of Social Media and Succeeded (Mashable): Real success stories and the experiences learned is the subject of this article. Which Social Media Channels Should You Be Using? The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

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