Convince & Convert
OCTOBER 5, 2010
Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Tweets about your company? Tweets about other companies, or even non-business content? Of course, if you want to be retweeted, you should never write a tweet longer than 120 characters. Find Your Influencers.
Convince & Convert
DECEMBER 9, 2010
Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
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Convince & Convert
FEBRUARY 9, 2011
The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.
Convince & Convert
MARCH 31, 2011
As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.
Convince & Convert
DECEMBER 28, 2011
As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. This is #3. – Jay).
Koka Sexton
AUGUST 6, 2010
It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. So this leaves me on hunt for another great company to be a part of.
Koka Sexton
AUGUST 6, 2010
It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. So this leaves me on hunt for another great company to be a part of.
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