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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

ProBlogger

Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Originally at: Blog Tips at ProBlogger.

Drupal 51
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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.

How To 114
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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. A customer journey map is a visual representation of each point of interaction your customers have with your company. Generate marketing campaign ideas.

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3 Projects to Improve Auto Financial Services Websites

Idaconcpts

Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% of the U.S.

Project 134
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This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. These are those links.

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. Although content management systems have become more SEO friendly over the years most still cause a number of SEO problems, including duplicate content issues. CMS issues.

Sites 105