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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100
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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it. This means they went to Storify and searched through the content discussed on social media and created a summary. Storify is very easy to set up and provides a good free version!

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

As many of you know, I started the #measurePR Twitter chat back in 2010. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. Happy Monday!

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. 92 unique individuals created content on Twitter. Storify Review: . Background: . Results: 958,399 Social Impressions. 425 Tweets. Sell-out event.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client.

Liveworld 100
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

He also created a lovely Storify of the chat. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Share This: a Recap of #measurePR with Richard Bagnall (Pt. Richard Bagnall (@richardbagnall) February 19, 2013.

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Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

Image: Isabel Saldarriaga via Twitter. Joanna Pineda did a wonderful video interview of Geoff at the event, Tinu Abayomi-Paul Storify’d it beautifully, and Mike Schaffer , Jamie Notter , Jay Daughtry , KiKi L’Italien , and Sohini Baliga have all provided extremely interesting and thought-provoking POVs.