HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Even having two pages on the same site with duplicate content will get your site penalized.
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