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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general. When you SEO a timely news release, you are competing with news, correct? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? But what about SEO for news sites, particularly Google News?

News 274
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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. I wasn’t looking at their ability to be in the course, but their competency in being a future colleague for the thousands of us that are out there. Not as common is a genuine interest in the things around them. An ability to listen.

Class 227
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How to Save the World

Buzz Marketing for Technology

Our professional value really is a function of the extent of, and our ability to integrate, our knowledge, our thinking competencies, and our communication competencies. Reportage is the application of our communication skills to what we know. Insight depends on our ability to apply critical thinking to what we know.

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Why your business must own its content

The Way of the Web

Businesses can hire office space from as little as an hour of time, can lease hardware or make use of cloud computing solutions, and can compete on a relatively level playing field online with just a cheap hosting account. Check out this insightful post by John Battelle – Portrait of Twitter as a young media company.

Content 49
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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 258
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Color Clash: Pink or Purple?

Waxing UnLyrical

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Thousands of women compete in fun costumes and celebration. I’m calling this the comradeship factor.

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New Year's Resolutions for Job Seekers

Waxing UnLyrical

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. It was crazy. Or not qualified at all (see #3 above).

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