Hootsuite

JUNE 21, 2022

We’ve laughed, cried, danced, gone viral, flopped spectacularly, and dueled with fellow owl-forward brands (we’re looking at you, Duolingo). But like most brands, we were apprehensive about the role TikTok would play in our broader social media strategy. original sound – Hootsuite. How we developed our TikTok strategy.

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Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. And that’s exactly why the rise of Hootsuite alternatives shot up. Why should you look for Hootsuite alternatives in the first place? In this blog, we’ll talk about 11 top Hootsuite alternatives that you can benefit from day one.

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HootSuite Social Media Management Social Media Price 52

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Track customer sentiment. Through social listening.

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Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Content curation is when you source and post content from other brands and creators. Hootsuite can help. Trend-tracking.

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Curation Social Media Management Tools Social Media 75

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. And then learn how you can use Hootsuite to measure results. This can include both branded hashtags and generic hashtags. What are hashtag analytics? Clear data.

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Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. BrandMentions 5. Digimind 9.

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Sentiment Analysis Tools Price 59

Hootsuite

JANUARY 24, 2022

But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Hootsuite Analytics. Get real-time data about your key Twitter metrics using Hootsuite Analytics. Hootsuite Streams.

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Directory Tools HootSuite Twitter 145

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring.

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Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

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Social Media Strategy HootSuite Sentiment 111

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

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Hootsuite

OCTOBER 12, 2023

Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Plus, find a ton of Hootsuite hacks here.

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Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It continues with steps to mitigate negative sentiment. The stakes are high.

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Reputation Social Media HootSuite Sentiment 108

Hootsuite

APRIL 26, 2023

This information can help businesses understand their overall audience demographics and brand sentiment. Find out what people like about your brand or product If your fans hang out on social media, they’re probably talking about you there, too. Here are eight helpful insights you can gather once you start listening in.

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Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Social media monitoring allows you to track hashtags, keywords, and mentions relevant to your brand. But how can you stay informed when there’s so much going on?

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Banking Social Media HootSuite Sentiment 80

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment — helping the world see you for the trustworthy, authentic business that you are. Trusted brands are successful brands. Hootsuite Surprise!

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Reputation Tools HootSuite Sentiment 71

Hootsuite

JULY 24, 2023

Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time. Hootsuite Number one with a bullet is Hootsuite.

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Real Estate Social Media Tools HootSuite 75

Social Media Strategies Summit

AUGUST 17, 2023

Metrics for Measuring Social Media Awareness Tracking social media metrics related to brand awareness helps you understand how many people see your content — and how this impacts your audience size. Audience Sentiment Audience sentiment is one way to measure how social media users feel about your brand and the products or services you sell.

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Metrics Social Media Sentiment ROI 130

Hootsuite

SEPTEMBER 21, 2023

In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Which reminds us: never buy followers. Trust us. )

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Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

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Social Media Tools HootSuite Price 70

Hootsuite

MARCH 3, 2020

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. That’s because you just employed a tried-and-true method for brands to engage with their customers and give them what they love: Social listening. It’s not just counting the number of times your brand gets mentioned.

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Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale.

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Hootsuite

MAY 5, 2021

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Source: Hootsuite App Directory.

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Hootsuite

MAY 21, 2020

For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Social media monitoring helps you track key social metrics like brand awareness and social share of voice. This could from engaging a happy customer to shifting your brand positioning strategy. Relevant hashtags. Talkwalker.

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Social Media Tools HootSuite Sentiment 145

Hootsuite

APRIL 2, 2020

Hootsuite Analytics. Hootsuite Analytics provides a full picture of all your social media efforts in one central dashboard. Hootsuite Analytics also provides a clear picture of social team performance metrics, including: Productivity. Learn more: Hootsuite Analytics free trial. Learn more: Hootsuite Analytics free trial.

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Hootsuite

MAY 23, 2023

OwlyWriter AI Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work? The caption will open in Hootsuite Composer, where you can make edits, add media files and links, check the copy against your compliance guidelines — and schedule your post to go live later.

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Tools HootSuite Content Meme 107

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. These are areas where your brand could improve, from performance to resources to strategy. But if your social sentiment is dropping, you might have uncovered a weakness in disguise. Weaknesses.

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Analysis Social Media HootSuite Tips 105

Hootsuite

APRIL 19, 2023

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. In this article, we’ll dive deep into the dos and don’ts of social media behavior for brands.

Social Media 145

Social Media HootSuite How To Reputation 145

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

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Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Brand 24: A brief review Brand24 allows you to monitor and analyze online conversations and engage in discussions relevant to your brand.

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Sentiment HootSuite Price Analysis 52

Keyhole.co

JANUARY 17, 2024

When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse.

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Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. Algorithm change?

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Social Media Guidelines HootSuite Policies 104

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Some of them are free and don’t require a Hootsuite user account! Check out Hootsuite’s free AI tools here. Try Hootsuite free for 30 days. #1

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Comparison HootSuite Hubspot Price 76

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Besides helping you see how social media is contributing to your larger business goals, they can also help you gauge customer sentiment, spot trends, and avoid PR crises before they happen. Time-bound: Deadlines are key.

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Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

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Template Templates Social Media Tips 134

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

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Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Our favorite, of course, is Hootsuite.

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Analytics Social Media HootSuite Metrics 83