Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Fawn Thanks Jay. You are exactly on point here.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Hootsuite

OCTOBER 19, 2021

We’ve got a complete comparison chart at the end of this post, but here are the key differences you should know about: Posting and scheduling. Facebook Business Suite is a very useful tool for anyone using Facebook and/or Instagram as their primary social media marketing and advertising platforms. Facebook Business Suite features.

Facebook 132

Facebook HootSuite Marketing Comparison 132

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Excellent comparison to A/B and multivariate testing, too. Great, great stuff.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. How many brands or people do you know who are truly authentic?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

APRIL 27, 2010

We have the sublime sea salt and cracked pepper Kettle brand potato chips on board today. I don't fly a lot, but I've been on US Air in recent years; and that is the only airline (in comparison to American, JetBlue, and Southwest) that employs older white males as attendants and not younger women. I highly recommend them.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. There is of course a limit to this logic. Crap is still crap).

Social Media 127

Social Media Strategy Report Buy 127