Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Inconsistent or Sloppy Branding.

Brands 279

Brands Facebook Guidelines Conversation 279

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Or, change the topics they write about on their blog.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. Social selling targets prospective customers through personalized interactions.

B2B 62

B2B Metrics Comparison Education 62

Convince & Convert

JULY 17, 2017

percent of respondents said collecting social data was a major challenge, and an even higher 24.4 percent struggle to use social data to inform marketing strategies. The challenges presented by both brands and agencies were very similar, but there were two noticeable differences. Tying Social to Business Goals.

Marketing 158

Marketing Software ROI Comparison 158

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Yet how do you make the most of this social network? If you are a food brand looking to post videos on Instagram, Buzzfeed Tasty is for you. How do you regularly produce engaging content?

Instagram 60

Instagram Brands Sports Travel 60

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

The Realtime Report

AUGUST 28, 2014

In comparison, people have shared 1.2 Related Stories Realtime Marketing: How To Plan For The Moment How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks. On China’s Weibo platform, over 1.58

Case Study 179

Case Study Comparison Campaign Social Networking 179

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. The report should show how each competitor tells their brand story and the value they deliver to customers.

Analysis 92

Analysis Report Examples Tools 92

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Finally, with both strategies, you can reach your potential customers in various stages of their analysis process, from research to comparison, and from comparison to purchasing.

SEO 239

SEO Strategy Tips Marketing 239

Unmetric

AUGUST 22, 2019

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance.

Social Media 127

Social Media Engagement Class Campaign 127

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Social media monitoring continues to be an important component of social strategy. Similarly, 73% of brands are staying abreast of industry developments by monitoring on social media.

Survey 225

Survey Report Social Media ROI 225

The Realtime Report

DECEMBER 12, 2012

A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. Social networking accounts for 26% of consumers’ time on mobile apps, followed by entertainment and utility, each at 10%.

Mobile 173

Mobile comScore Foursquare Statistics 173

The Realtime Report

JULY 26, 2012

The Australian Interactive Media Industry Association (AIMIA) and Yellow Pages released the “Yellow Social Media Report” in June 2012, revealing that larger businesses in Australia were most likely to have a social media presence (79%) vs. only 34% of medium-sized businesses, and 27% of small businesses.

Social Media 175

Social Media Discount Comparison Social Networking 175

Sprout Social

MARCH 26, 2020

However, according to a study by Harvard University , findings suggest that as long as people are mindful users of social media, strong social networks are associated with positive mental health and well-being. . Customer care is a major part of a successful social strategy and requires time, attention and thoughtful engagement.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Why Photos Play an Important Role when Posted over Social Media?

Campaign 100

Campaign Social Media Patterns Apparel 100

Audiense

MAY 31, 2018

Our latest development now allows you to define an audience based on what they are talking about across all social networks. Stay ahead of the competition by analysing keywords, URLs, hashtags or even social profiles. 3) Basic Brand Manager 2.0. 2) Relevant Top Hashtags. 6) Faster Report Generation.

Products 85

Products Comparison Hashtag Influencer 85

Convince & Convert

JULY 17, 2017

percent of respondents said collecting social data was a major challenge, and an even higher 24.4 percent struggle to use social data to inform marketing strategies. The challenges presented by both brands and agencies were very similar, but there were two noticeable differences. Tying Social to Business Goals.

Marketing 103

Marketing Software ROI Comparison 103

Almost Savvy

JULY 19, 2011

With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+.

Tools 261

Tools Apple iPhone Comparison 261

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. As of June 2019, Facebook has grown to have 2.38 engagement rate.

Instagram 100

Instagram Strategy Facebook Social Networking 100

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

Influencer 111

Influencer Tools Marketing Software 111

Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Audiense

JULY 19, 2017

As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign. Once you see the insights your approach is clear: a branding campaign on social media. Your path is clear!

Sports 102

Sports Comparison Campaign Data 102

Unmetric

SEPTEMBER 20, 2016

You could even download a comparison report where you see how you performed in contrast to competitors. Not only will you be able to see how you performed and how that stacks up against your industry, you’ll also see how it compares across four social networks - Facebook, Twitter, LinkedIn, and Instagram. Tweet this.

Report 60

Report Social Media Sample Samples 60

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Buffer Social

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. And you don’t need a flashy brand or a big budget. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Mastered, even.

Analytics 98

Analytics LinkedIn Data Metrics 98

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

The Realtime Report

NOVEMBER 12, 2018

But what’s interesting is that beyond what they can get on Google, they’re connected to the things that they can find on social networks. Google is the new grandparent, the new neighbor, the new nanny. They’re joining Facebook, for example, mom groups. Millennials have become professional parents.

Google 79

Google Comparison Groups Groups 79

Hootsuite

JULY 13, 2023

Magic happens on social media when the right stories are heard and the right conversations are started. The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Free 30-Day Trial 2.

Comparison 76

Comparison HootSuite Hubspot Price 76

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Audiense

DECEMBER 21, 2017

Other considerations to take into account : Establishing an influencer hierarchy : In order to create an accurate influencer hierarchy, the affinity of an audience to an influencer is cross-referenced with the uniqueness of the influencer across social networks. How to get there… with a working example.

How To 86

How To Influencer Comparison Upcoming 86

Audiense

OCTOBER 11, 2017

Various car brands began campaigns in response to this groundbreaking news. This could be a good starting point for car brands to uncover and understand this new target market. Ford and Volkswagen were most retweeted brands as part of this announcement. This indicates that brands potentially have a tough job ahead to reach them.

Automotive 74

Automotive Analysis Comparison Discount 74

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.). Alterian SM2 Freemium.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. Buyers thwarted from using these tools at work (e.g.,

B2B 190

B2B Social Media Comparison LinkedIn 190

Waxing UnLyrical

MAY 20, 2012

Facebook, if turned physical, is the closest network to looking like the “actual world.” ” It represents the term “social network,” and has the story and movie to prove it. As an extension of that comparison, I’d like to take the Yahoo! Facebook is the standard. Facebook is buying like crazy.

Buy 263

Buy Social Media Yahoo Facebook 263