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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Keyhole.co

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. Let’s dive into Nestlé’s social media strategy and why it works so well. million YouTube: 27.8K

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How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

Doing this lets you see what’s working well for your competitors and what you can do to improve your social media strategy. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Identifying your main competitors is an important step in your social media strategy.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. More specifically, however…engagement encompasses two strategies. Search Squidoo , Slide Share , Flickr , YouTube ….find What is the difference?

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YouTube Tuesday: The Social Network Trailer

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st. View an alternate.

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YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media.

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YouTube Tuesday: Digital Ethnography

Firebelly

Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case. Since then, Digital Ethnography has gotten a huge responsefrom YouTube viewers around the world. Weschwanted to branch the method out to explore its possibilities in media, morespecifically, in Digital Ethnography. Thanks for sharing.

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