Blog, Marketing, Radian6 and Social CRM

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6

Radian6 Cymfony Alterian Jive

Sysomos Acquired By Marketwire

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010.

Sysomos

Sysomos Alterian Filtrbox Attensity

The 3 Building Blocks of Social Business Evolution

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.

Jive

Jive Lithium Social CRM Yammer

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media

Social Media Radian6 Strategy SM2

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

SEPTEMBER 11, 2011

Yet we’re not writing blog posts about Nielsen being an abomination. So much so that people (presumably sober) proclaimed that this was the future of marketing. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. Number of Nielsen households among them?

Klout

Klout Nielsen Influencer Social CRM

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. What do you think? Worth a try?

Brands

Brands Content Social Media Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media

Social Media B2B Strategy Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

A write up on a blog. You’ll be able to easier understand how these events drive social success using Swix. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. Trade show.

Social Media

Social Media Strategy Statistics Metrics

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM

Social CRM Hubspot HootSuite API

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

Questions

Questions Social Media Consultant Education

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). There is no way in hell this book happens without this blog, and that’s 100% because of you. One last thing. I know it.

Upcoming

Upcoming Project News Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media

Social Media Strategy Consultant Tweetdeck

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

Social Media

Social Media Strategy Foursquare Social CRM

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media

Social Media Tools Strategy Tips

Social Media Informer

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Sysomos Acquired By Marketwire

Trending Sources

The 3 Building Blocks of Social Business Evolution

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Critics of Klout Are Missing the Big Picture

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Moving From Back Pats to Business, Social CRM Is For Real

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

It's Time for Real-Time

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

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