Sprout Social
NOVEMBER 2, 2023
If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. These include steps like changes to website design that resolve issues and improve the customer experience. Identify content gaps. Identify inefficiencies.
Convince & Convert
MAY 27, 2014
To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.
Oktopost
APRIL 22, 2019
Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Nielsen Visual IQ.
Convince & Convert
SEPTEMBER 11, 2011
The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.
Webbiquity SMM
JULY 22, 2014
You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. ” Guides to the Evolution of PR. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. ” Quick Refresh on Untapped Opportunities for PR by Ishmael’s Corner.
Keyhole.co
AUGUST 10, 2023
According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience. User-Generated Content (UGC) Feature content created by your customers or fans. Try Keyhole for free.
Keyhole.co
AUGUST 10, 2023
According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience. User-Generated Content (UGC) Feature content created by your customers or fans. Try Keyhole for free.
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