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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Now, get out there and start making some noise on LinkedIn!

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Now, get out there and start making some noise on LinkedIn!

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. What will be the “next&# big issues in social media marketing? How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. 85% of Inc.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts & Figures for B2B Sales by Inside View.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

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Is Social Media Too Big For Its Britches?

Convince & Convert

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. link] A must read for marketing executives.