Oktopost

AUGUST 26, 2019

It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. About Video Marketing.

B2B 111

B2B Video Strategy Marketing 111

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

JULY 3, 2018

For many B2B companies, increasing employee engagement can feel like an ongoing battle. While HR managers are often the first to jump in and help, in recent years we’ve seen marketers tackling this issue head-on with a […].

B2B 90

B2B Engagement Marketing Issues 90

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Think that sounds like the future years from now? Last week the clever folks at G.1440

B2B 273

B2B Advertising CPC Marketing 273

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

MARCH 4, 2010

Well first that means that Facebook will issue 400 Million email account – which is no small feat. The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.

System 219

System B2B Facebook Marketing 219

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

MARCH 10, 2021

One of the biggest issues is aligning marketing and sales processes. We’re tackling this and more with one of B2B marketing’s rising stars. New episodes air every Thursday on B2B Marketing Now , a podcast channel built for marketers, by marketers and you can catch all episodes here. Podcast Episode Summary.

B2B 118

B2B Marketing Committee Class 118

Webbiquity SMM

JANUARY 23, 2024

Not all customers will reach out to you with their issues. It enables you to identify the issues your customers are facing, address them promptly, and avoid customer churn. For that, you must remove the obstacles on their journey through enhanced offerings, minimizing friction , and prompt issue resolution.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” You’ll miss the chance to be responsive to issues.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . For large B2B brands with brand advocates, partners, employees, and more all posting on the brand’s behalf then. Maintain a Consistent Tone and Persona. As human beings, we contain multitudes.

B2B 69

B2B Brands Tips Notification 69

Oktopost

APRIL 30, 2020

The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. It is also the top social media platform for B2B lead generation by far. This can be an issue if your public event attracts unwanted attention.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Reputation 125

Reputation B2B Guidelines Policies 125

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

JANUARY 11, 2024

Customer Review: “I have found their keyword research tool to be beneficial in identifying high-value keywords, and their site audit tool… invaluable in identifying and fixing on-site SEO issues.” 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

AUGUST 31, 2022

Want to hear more from renowned B2B marketing leaders? Together, they tackle the thorny issue of why brands today are no longer in control of the stories they tell and how to break through the noise to get the important messages across. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary.

Marketing 118

Marketing Apple B2B Software 118

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Use a social media monitoring tool to track brand mention and flag complaints before they become bigger issues. Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Sprout Social

FEBRUARY 26, 2024

They make it easy for users to send private messages with the click of a button, and do their best to fully resolve issues without sending customers to a different channel. Even when the issue isn’t their fault, like in this example. A reminder that even B2B social customer care should be person-first.

Report 66

Report Atlassian Brands Sentiment 66

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

DECEMBER 13, 2011

Knowing more about the issues and concerns of your target prospects can also inspire ideas for product enhancements or new products, services or processes that lead to increased sales, greater customer satisfaction and loyalty, and/or new market opportunities. Spot opportunities for innovation.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

MARCH 5, 2023

To access your “Licenses and Certifications” on LinkedIn, navigate to the “Licenses and Certifications” section of your LinkedIn profile and click the + sign to add a new certification: Step 2 Once you navigate to the “Licenses and Certifications” section, enter the below details: Name: The Name of Your Certificate [Example: B2B Employee Advocacy Program (..)

LinkedIn 62

LinkedIn How To B2B URL 62

Oktopost

DECEMBER 22, 2019

That might mean proactively reaching out to convert a potential customer, or it might mean fixing an issue with your product or business operations that’s been pointed out to you. Oktopost specializes in social media management for B2B companies. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! The only issue here is they confused brand storytelling with “stealing the stage and only talking about myself” story! In a world of automation and robots… be the HUMAN! Are you busy navigating the bustling world of digital marketing and business development?

B2B 78

B2B Exercises Remix Team 78

Oktopost

MARCH 13, 2018

Every B2B marketer has had their fair share of bad days. But like everything in life, the severity of an issue is […]. Sending the wrong campaign to a huge email list. Forgetting to share screen during a live webinar. Tagging the wrong company in a Tweet. Failing to print enough conference materials. You name it!

Social Media 115

Social Media B2B Conference Issues 115

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

SEPTEMBER 28, 2021

But as anyone who has run into issues with their posts on Facebook—ah, if only it were that simple. They may slap the hands of their employees, but rest assured, there are much greater issues behind closed doors than some peeping toms.”. Hate speech, credible threats, or direct attacks on an individual or group. Pinterest Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Sales automation tools are designed not just to remedy these issues, but to apply your rules and logic to execute processes like : Lead scoring. Follow up timing. Assigning sales reps to leads.

Tools 98

Tools Hubspot B2B Price 98

Dave Fleet

OCTOBER 22, 2010

Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank. Tags: crisis communications issues management social media. They then posed seven questions to me: What are the most immediate actions that you would advise the company to take? Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Social Media Strategies Summit

OCTOBER 21, 2021

Barra regularly speaks to issues important to her and GM, such as sustainability and increasing the proliferation of women and minorities in leadership roles. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. Whitney Wolfe Herd. Strive Masiyiwa.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212