Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Leveraging employee advocacy to increase your engagement and humanize B2B brands. Meet Helen.

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Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? Meet Keith. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

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Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Meet Aliza Hornstein. Episode Summary.

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Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

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Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world. Meet Jennifer Gutman. Listen to the Podcast: Or subscribe on Spotify or Youtube. The more followers, the better?

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Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Meet Natalie Binns. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. In most B2B organizations, social media activity is the responsibility of the marketing team.

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Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

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Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Meet Kenda Macdonald. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Oktopost

FEBRUARY 16, 2022

Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well. Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are. Meet Amisha Gandhi. Catch all episodes here.

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Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

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Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis. Catch all episodes here.

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Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Meet Jennifer.

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Oktopost

JANUARY 20, 2022

Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader. Stay in the Loop.

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Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

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Oktopost

MARCH 2, 2022

Suz even breaks down the differences between social selling and employee advocacy so you leave this episode with full confidence knowing which program outline to bring to your next strategy meeting! Meet Suz Barton. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Meet Cristy Garcia. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary.

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Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Meet Chedva Kleinhandler. Chedva is also a Future of Work expert and the host of the Looks Like Work podcast.

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Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest. Meet Adam Clarke. Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Catch all episodes here.

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Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Jason. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Meet Rick Haring. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Stay in the Loop.

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Oktopost

FEBRUARY 2, 2022

Meet Jen Spencer. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here. Episode Summary. Jen is CEO and a Forbes Council Member.

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Oktopost

MAY 22, 2023

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions. Today more than ever, audiences demand authenticity from brands on social media.

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Oktopost

SEPTEMBER 15, 2021

Meet Ryan Jones. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Watch the recording: Want to hear more from renowned marketing leaders?

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Oktopost

JULY 7, 2021

Meet Eric Williamson. Eric is CMO at CallMiner , the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning. When a B2B organization is having a great quarter, life is grand! Catch all episodes here. Episode Summary.

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Oktopost

SEPTEMBER 22, 2021

Meet Darrell Alfonso. In addition, Darrell is editor-at-large for Martech.org, and his recent keynote talks include the Martech Conference and the Get Stacked B2B Conference. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?

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Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? Meet Shoshana Kordova, Director of Product Marketing at Datarails. Meet Shoshana Kordova. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Episode Summary.

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Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” ” — Margaret Mollloy.

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Oktopost

SEPTEMBER 30, 2021

Meet Katie Hurley. She even makes an interesting comparison between the evolution of ATMs and smart learning, which may just change the way you think about leading human-to-machine conversations! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Stay in the Loop.

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Oktopost

NOVEMBER 10, 2021

Meet Eric Hanson. Good leadership starts with trust and that’s exactly how the CMO of Fuze, Eric Hanson found himself getting brutally honest with host Jennifer Gutman on this podcast episode of Radically Transparent. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Oktopost

DECEMBER 8, 2021

Meet Justin Levy. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Episode Summary.

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Oktopost

DECEMBER 1, 2021

Meet Jason Miller. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary.

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Oktopost

JUNE 24, 2021

Meet Julia Polisuk. She is known in her craft as an extremely versatile B2B marketing professional with hands-on experience in demand generation, growth hacking, inbound marketing, SEO, SEM, social media and marketing automation. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

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Oktopost

AUGUST 26, 2021

Meet Auseh Britt. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Watch the recording: Want to hear more from renowned marketing leaders?

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Oktopost

MARCH 7, 2022

Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. Meet Meryoli Arias. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

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