Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Products 69

Products Marketing B2B Apple 69

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world. Meet Jennifer Gutman. Listen to the Podcast: Or subscribe on Spotify or Youtube. The more followers, the better?

Social Media 158

Social Media B2B Social Media Management Hosting 158

Ignite Social Media

MARCH 4, 2021

“Social Audio is the fastest growing communication trend as users are finding that video meetings are too taxing, and text messaging lacks emotion and context. Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. What Brands are on Clubhouse?

Brands 180

Brands Hosting Conversation Platform 180

Oktopost

FEBRUARY 16, 2022

Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well. Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are. Meet Amisha Gandhi. Catch all episodes here.

B2B 125

B2B Apple Hosting Meeting 125

agora pulse

NOVEMBER 3, 2016

Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct. Madalyn Sklar hosts a Twitter chat on Thursdays. The Technicalities.

Hosting 60

Hosting Twitter How To Hashtag 60

Oktopost

MAY 22, 2023

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions. Today more than ever, audiences demand authenticity from brands on social media.

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Brands 144

Brands Content B2B Apple 144

Convince & Convert

MARCH 28, 2024

Start by pinpointing a specific customer growth problem you want to solve, whether it’s boosting conversion rates, reducing churn, or increasing customer lifetime value. Host brainstorming sessions where people can share their ideas and hypotheses to prove.

Data 142

Data Repository Team Process 142

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Meet Joel Harrison. He’s also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at in-house marketing team meetings.

B2B 116

B2B Communities Apple Hosting 116

Oktopost

DECEMBER 21, 2023

With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent topics in B2B sales today: social selling. Getting to the heart of social selling, Alex explains how every like and comment is an opportunity to engage in a conversation and how to take that next action.

B2B 62

B2B Apple Hosting Data 62

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. What is customer advocacy?

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Oktopost

APRIL 28, 2022

Meet Lee Odden. Lee also publishes The State of B2B Influencer Marketing Report and is the host of the Inside B2B Influence podcast. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop.

Influencer 174

Influencer B2B Marketing Apple 174

Oktopost

MARCH 2, 2022

Suz even breaks down the differences between social selling and employee advocacy so you leave this episode with full confidence knowing which program outline to bring to your next strategy meeting! Meet Suz Barton. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 117

B2B Apple Meeting Authentication 117

Oktopost

JANUARY 20, 2022

Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader. Stay in the Loop.

Team 125

Team B2B Apple Marketing 125

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Data 118

Data Engagement Hubspot B2B 118

Pam Moore

MARCH 23, 2016

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” Join the Conversation. Join Conversation: Live Twitter Chat . GetRealChat.

Conversation 110

Conversation Brands Hotels Eventful 110

Oktopost

JUNE 20, 2022

This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. Meet Caitlin. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. Episode Summary.

Engagement 125

Engagement Social Media Management Apple Hosting 125

Oktopost

MARCH 7, 2022

Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. Meet Meryoli Arias. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. Most of her experience is in the hospitality industry, in B2C.

Social Media Management 118

Social Media Management Apple Journal Hosting 118

Oktopost

MARCH 13, 2023

Host Olivia Messina and Stephanie discuss the content types that consistently earn high engagement and why posting more doesn’t guarantee better conversion rates. In this episode, she shares her philosophy around social strategy and what it really means to be data-driven.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Meet Cristy Garcia. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B 114

B2B Apple Hosting Analytics 114

Oktopost

JULY 13, 2022

Meet Chedva Kleinhandler. Chedva is also a Future of Work expert and the host of the Looks Like Work podcast. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 131

B2B Marketing Apple Microsoft 131

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.”

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

DECEMBER 8, 2021

Meet Justin Levy. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

JULY 22, 2021

Meet Rick Haring. Before joining International SOS, Rick was Vice President, Digital Marketing at Prudential Center & New Jersey Devils responsible for strategy, operations and execution across the digital ecosystem creating programs to drive brand awareness, increase intent to buy, generate leads and maximize conversions.

B2B 118

B2B Apple Loyalty Hosting 118

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

JULY 6, 2022

Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest. Meet Adam Clarke. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. But what’s the best way to tell their story?

Organization 125

Organization B2B Apple Meeting 125

Oktopost

MARCH 10, 2022

Meet Jason. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Team 144

Team B2B Apple Marketing 144

Social Media Strategies Summit

MARCH 9, 2023

Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings. View this post on Instagram A post shared by Travel Tips & Dad Joke Hits (@tsa) As such, their meetings often focus on humor. This strategy doesn’t necessarily mean a formal, structured meeting.

Team 188

Team How To Social Media Management Trends 188

Oktopost

MAY 9, 2022

This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Meet Melissa. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. How and when should you localize content?

Strategy 94

Strategy How To Social Media Management Apple 94

Oktopost

FEBRUARY 2, 2022

Meet Jen Spencer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Data 150

Data B2B Apple Marketing 150

Oktopost

SEPTEMBER 15, 2021

Meet Ryan Jones. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 126

B2B Apple Marketing Authentication 126

Oktopost

JUNE 2, 2022

Meet Shoshana Kordova, Director of Product Marketing at Datarails. Meet Shoshana Kordova. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. This becomes especially true when launching new products.

Products 125

Products Twitter Marketing Real Estate 125

Oktopost

SEPTEMBER 22, 2021

Meet Darrell Alfonso. Darrell even shares how his non-conventional marketing background has given him the ability to bring together the goals and work of others to meet the goals of entire organizations through the role of marketing operations. Watch the recording: Want to hear more from renowned marketing leaders? Stay in the Loop.

B2B 123

B2B Marketing Apple Conference 123

Sprout Social

DECEMBER 29, 2022

Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. There’s also power in brands prioritizing online conversations that are visible to the masses. pic.twitter.com/XepcCROJM1.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Throughout the episode, Bev stresses the importance of meeting your customers and community where they are and letting them facilitate the conversation. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Oktopost

NOVEMBER 10, 2021

Meet Eric Hanson. Good leadership starts with trust and that’s exactly how the CMO of Fuze, Eric Hanson found himself getting brutally honest with host Jennifer Gutman on this podcast episode of Radically Transparent. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary.

B2B 118

B2B Apple Avatar Hosting 118

Oktopost

JULY 7, 2021

Meet Eric Williamson. Eric is CMO at CallMiner , the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 117

B2B Apple Microsoft Authentication 117