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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

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45 of the Best Social Media Analytics Tools

agora pulse

Lead generation analytics from HubSpot. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. With HubSpot analytics, you can better understand customers, track leads and conversions, and find out which activities and channels have the best ROI. BrandMentions.

Analytics 179
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Top 12 Community Management Software

Oktopost

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279
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4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. This is why brands are focusing their social media efforts toward storytelling, rather than marketing, to increase traffic and build an authentic community.

Content 60
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Social Media Lead Generation: How to Use Oktopost’s Integrations with CRMs and MAPs

Oktopost

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Identifying influencers and content curation possibilities. This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Offered by : HubSpot. Created by : HubSpot. PPC for lead generation and B2B.

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