Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?

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Press Release B2B Curation Consultant 182

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

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ROI Social Media Marketing Curation 62

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. But those major B2B influencers are only the tip of the iceberg.

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B2B Sentiment Analysis Influencer 62

Sprout Social

FEBRUARY 14, 2023

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). As networks work those kinks out, marketers have to adapt.

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Authentication Examples Class Team 92

Pam Moore

OCTOBER 6, 2016

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. The greatest benefit in serving my audience and community both offline and online is helping people grow. How to build thought leadership by sharing and curating 3rd party content with your audience.

Social Media 167

Social Media How To B2B Authentication 167

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Tuesday, Jan.

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Storify Press Release Case Study Hashtag 216

Buffer Social

NOVEMBER 12, 2021

“It's a really great way for us to start building a name for ourselves in the international CPG and natural food and beverage community that will serve us down the line when it's time for us to finally start selling into those markets,” she says. and beyond. That LinkedIn Live has since been viewed almost 30,000 times.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire.

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Marketing YouTube Overview Instagram 110

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Pam Moore

SEPTEMBER 26, 2019

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. The greatest benefit in serving my audience and community both offline and online is helping people grow. How to build thought leadership by sharing and curating 3rd party content with your audience.

Brands 60

Brands How To B2B Training 60

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. This is probably the most straightforward way to start building a sense of community and driving conversations. This is especially important for B2B brands. ” Random photo tag?

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Conversation Review Marketing How To 136

Convince & Convert

FEBRUARY 16, 2015

Brian not only produces his own content, but curates other people’s content that he agrees with or finds value in. By curating content he stands behind, he has the opportunity to align himself with others’ philosophies while telling his own story around that content. What do you need? They have relationships.”

Apple 60

Apple Curation B2B Influencer 60

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program. Best B2B Social Media Agency.

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B2B Social Media Energy Team 118

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

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B2B Examples Marketing Small Business 111

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

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Reddit Tumblr YouTube Review 99

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

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B2B Social Media Hashtag Press Release 137

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

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B2B Survey ROI Metrics 144

Convince & Convert

FEBRUARY 1, 2016

The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. This is why brands are focusing their social media efforts toward storytelling, rather than marketing, to increase traffic and build an authentic community.

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Content Tips Analysis Curation 60

Later

SEPTEMBER 19, 2018

However, while it ’s fairly easy to produce beautiful photos and a curated feed on Instagram, many small businesses forget a key ingredient: strategizing their posts to sell. When it comes to using Instagram for small business, you need to approach it as a curated visual experience that showcases your brand.

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Small Business Instagram Strategy Hashtag 61

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Hootsuite

MAY 11, 2023

You can also profile entrepreneurs in your industry or people in your community doing amazing work. Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events. It’s a great way to get into the YouTube community and build relationships.

YouTube 103

YouTube Video Film Sports 103

agora pulse

DECEMBER 23, 2019

This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. But curation is also key.

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Social Media LinkedIn YouTube Platform 92

Convince & Convert

MARCH 1, 2016

There are B2B examples and B2C examples. You can also get a personal invitation to the amazing Hug Your Haters Facebook group that is already the #1 online community for customer service and customer experience. My team and I publish 600 blog posts per year, 250 podcasts per year, and 200 curated emails per year.

Posterous 60

Posterous Case Study Buy Research 60

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” So from there I joined the B2B tech world. Haley: Community is a big part of this, obviously. How does community impact your life as a marketer?

Sports 52

Sports Communities Brands Company 52

agora pulse

NOVEMBER 10, 2020

Loomly is a social dashboard that has publishing, community management, and ads. Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. Squarelovin is an Instagram marketing platform that collects and curates UGC. Social media channel. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Veer away from the stereotypical dry, boring B2B content. Share an anecdote.

Content 55

Content B2B How To Reputation 55

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Social Media and Community Building. Bailey Gardiner is mostly blog-oriented too. Same with MLT Creative. Be a Part of Something.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

JUNE 2, 2010

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

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Social Media Strategy Curation Privacy 133

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media B2B How To ROI 117

Sprout Social

AUGUST 14, 2023

Together these solutions offer three distinct benefits that will help scale your strategy and expand your social presence: Identify and distribute content that resonates most Employee advocacy is more than just curation—you need to know what content is resonating with employees and how their connections are engaging with it.

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Platform Tools Curation LinkedIn 72

Diva Marketing Blog

MAY 20, 2016

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. It's a B2B network where conducting business is not frowned upon. Facebook can be useful from the standpoint of letting people get to know you on a personal level.

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Domain Name Content Marketing Real Estate 71

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

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LinkedIn How To Marketing Newsletter 130

Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Please Support Our Sponsors.

Curation 127

Curation Content How To LinkedIn 127

Oktopost

AUGUST 8, 2023

For B2B brands looking to maximize quality lead conversions and diversify their digital presence beyond the traditional marketing avenues, social media publishing holds as much promise as a diamond mine. But community management is a big task. The same is true of social media.

Social Media 62

Social Media B2B Marketing Collaboration 62

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Besides paid ads, our feeds unravel at our discretion. But how do you get yourself chosen?

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Social Media Marketing B2B Banking 118