Webbiquity SMM
MAY 9, 2019
If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.
Social Media Marketing
APRIL 13, 2011
When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. The private social network as a B2B social media tool has numerous useful applications. B2C marketers may have some luck.
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Oktopost
MARCH 2, 2020
This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, that is not the only reason manufacturing brands should adopt digital marketing.
Keyhole.co
APRIL 3, 2024
Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. By tracking what’s hot and cooling down, you can craft content that resonates and captures the moment, guaranteeing your brand stays current and connected.
Oktopost
DECEMBER 19, 2022
There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.
Sprout Social
FEBRUARY 5, 2024
As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.
Convince & Convert
MARCH 8, 2016
In most companies – especially B2B firms – sales and marketing don’t get along. This self-serve information has disrupted sales’ traditional role so that marketing now handles brand and awareness-building, but marketing ALSO now handles early and mid-funnel consideration via content marketing and similar.
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