Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Show up how you do best.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Hootsuite

FEBRUARY 18, 2020

This doesn’t mean that marketers should feel compelled to use Facebook or rule out other social media sites. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand.

Software 62

Software Communities Forums Hubspot 62

Oktopost

APRIL 4, 2023

Brands need to be able to build a persona online, rather than relying on a single campaign to capture consumers’ attention – and, more importantly, their trust – on social media. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

FEBRUARY 24, 2022

Consistent branding builds loyalty and trust. LinkedIn: B2B-focused marketing campaigns and brand building. Your social media managers can work efficiently together. In addition to responding on social media, make it easy for customers to ask questions quickly pre- or post-purchase from your website.

Examples 145

Examples Campaign Platform Tips 145

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • Buy his new book ! Steve Woods , Eloqua.

B2B 165

B2B Sentiment SEO Klout 165

Hootsuite

AUGUST 14, 2023

Develop a list of 10 potential titles for a non-fiction book about leadership. The book’s author has experience leading a team in the healthcare industry. Design an effective customer loyalty program for a pharmacy that rewards repeat customers. ChatGPT prompts for social media marketing Social media managers , listen up.

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198