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Brand Humanization: Transparency vs Authenticity

Pam Moore

Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions.

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Plus, we’ve got a bonus template and some examples you can shamelessly rip off. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? You can also skip right to our template

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2020 Content Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. The social networks are feeling the pressure as much as any marketer working in any business. They want solutions to their problems.

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2020 Content Editorial Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. The social networks are feeling the pressure as much as any marketer working in any business. They want solutions to their problems.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now!

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2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network.

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10 advanced social media copywriting best practices

Sprout Social

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. And you’ll be able to apply these tips for social media copywriting more successfully.