Apple, Hosting, Marketing and Social Media

Meet the New Host: Alina Dallal

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Love going Behind the Post?

Hosting

Hosting Meeting B2B Apple

Will Clubhouse be the Next Apple?

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well.

Apple

Apple Plaxo Microsoft Vimeo

The Art of Mastering AI for Social Media Success with Etien Yanev

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. With a solid marketing background, Etien shares all the expertise he’s picked up along the way. His book “Digital Marketing Compass” helps startups take their first steps in online marketing.

Social Media

Social Media Startup Social Media Management Apple

What sets Social Selling apart from Social Media Marketing?

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Catch all episodes here.

Social Media

Social Media Airlines Marketing Apple

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples

Examples Trends Social Media Brands

Milena Farber on Transitioning into a New Role as a Social Media Manager

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary.

Social Media Management

Social Media Management Social Media Badge Hosting

Sales Rep Turned Social Media Manager: Expert Tactics For Success

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Social Media Management

Social Media Management Social Media Meme Apple

Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Episode Summary.

Influencer

Influencer B2B Marketing Apple

What it Really Means to be Data-Driven as B2B Social Media Manager

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Social Media Management

Social Media Management B2B Data Social Media

How to Create Marketing Systems that Expand Bandwidth Without Expanding Budget

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Almost every marketer has been in the position of doing the role of multiple people. Episode Summary. Meet Sarah.

System

System B2B How To Apple

What is Social Media Governance?

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Social Media

Social Media B2B Apple Policies

The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

JUNE 8, 2022

Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from famous B2B marketing leaders? Jeff challenges marketing leaders to think about social media and self.

Authentication

Authentication Social Media B2B Apple

Inside the Mind of a Master Social Media Strategist

Oktopost

DECEMBER 9, 2020

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program.

Social Media

Social Media B2B Startup Apple

The Cure for Imposter Syndrome as a Marketer

Oktopost

JULY 13, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Catch all episodes here. Episode Summary.

B2B

B2B Marketing Apple Microsoft

Why Product Marketing Should Own Twitter

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Episode Summary.

Products

Products Twitter Marketing Real Estate

Leveraging Social Data for Better Engagement

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Data

Data Engagement Hubspot B2B

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

JANUARY 20, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? In this episode, we’re getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance. Episode Summary.

Team

Team B2B Apple Marketing

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Catch all episodes here.

Data

Data B2B Apple Marketing

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the episode, Jason highlights how developers and marketers might have conflicting goals stemming from wildly different perspectives, and how to reconcile the two.

Team

Team B2B Apple Marketing

Creating Emotionally Driven Content in a Regulated Industry

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Industry

Industry Content Apple Journal

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Ryan is a skilled marketer, technology consultant, and Google Ads, specialist.

B2B

B2B Apple Marketing Authentication

Natalie Binns on the State of B2B Marketing

Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch all episodes here. Meet Natalie Binns. Episode Summary.

B2B

B2B Marketing Apple Authentication

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Catch all of the episodes here!

B2B

B2B Content eBook Apple

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Catch all of the episodes here!

B2B

B2B Content eBook Apple

Olivia Messina on Transforming Social Media into Your Best HR Recruiter

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Recruiting is looking more and more like marketing today. Olivia Messina is Oktopost’s Social Media and Community Manager. Meet Olivia.

Social Media

Social Media Social Media Management B2B Apple

Natalie Binns on Who Should Own Social Media at a B2B Company

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Meet Natalie Binns.

B2B

B2B Company Social Media Apple

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

B2B

B2B Marketing Apple Conference

The Top 11 Best B2B Marketing Podcasts for 2022

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. Image Source.

B2B

B2B Marketing Apple Hosting

Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Automotive

Automotive B2B Marketing Apple

Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

Oktopost

MAY 4, 2022

Andrew Wood tackles the shift taking place in recruitment marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Why social media has incredible power to disrupt your recruitment efforts and what you can do to fix it.

Social Media

Social Media B2B Apple Authentication

How to Avoid Marketing Fatigue with Richard Wall

Oktopost

FEBRUARY 10, 2021

One of the biggest challenges B2B marketers face in today’s hyper-connected world is being defeated by marketing fatigue. . Today’s modern marketer needs to put digital content strategies in place that stand out. Richard , is a Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s.

B2B

B2B Marketing Apple How To

Turning Employees into Champion Advocates for Long-Term Success

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ.

Training

Training Apple LinkedIn Hosting

How to Build a B2B TikTok Strategy from Scratch!

Oktopost

AUGUST 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all!

B2B

B2B Strategy How To Social Media Management

Truths Every Marketer Should Hear About Transformation

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Looking for More About Transformation?

B2B

B2B Marketing Startup Apple

A Guide to Social Media Collaboration

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration

Collaboration Social Media Project Reputation

Amisha Gandhi on Building a Meaningful Customer Experience

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Amisha is a groundbreaking innovator with deep marketing and communications expertise.

B2B

B2B Apple Hosting Meeting

Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase.

Engagement

Engagement B2B Apple How To

Expert Tips for Building Brand Awareness with Employee and Executive Voices

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Tips

Tips Brands Apple ROI

Why Great B2B Marketing Comes Down to People and Math

Oktopost

JUNE 29, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research.

B2B

B2B Apple Marketing Authentication

The Science of Storytelling: How to Craft Compelling Narratives in B2B

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. You won’t want to miss Solveig’s thoughts on AI in content marketing today– stay until the very end for an insightful take. Tell me the truth and I’ll believe.

B2B

B2B Journal How To Apple

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Catch all episodes here. Episode Summary. And on Spotify. ??Keep

Data

Data Engagement Hubspot B2B

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on building community? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B

B2B Communities Apple Hosting

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned marketing leaders? Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman.

B2B

B2B Apple Hosting Analytics

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Catch all episodes here. Episode Summary.

Brands

Brands Content B2B Apple

Meet the New Host: Alina Dallal

Will Clubhouse be the Next Apple?

Trending Sources

The Art of Mastering AI for Social Media Success with Etien Yanev

What sets Social Selling apart from Social Media Marketing?

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Milena Farber on Transitioning into a New Role as a Social Media Manager

Sales Rep Turned Social Media Manager: Expert Tactics For Success

Lee Odden on Getting the Most Out of Influencer Marketing

What it Really Means to be Data-Driven as B2B Social Media Manager

How to Create Marketing Systems that Expand Bandwidth Without Expanding Budget

What is Social Media Governance?

The Key to Finding Balance between Authenticity & Performance on Social Media

Inside the Mind of a Master Social Media Strategist

The Cure for Imposter Syndrome as a Marketer

Why Product Marketing Should Own Twitter

Leveraging Social Data for Better Engagement

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Creating Emotionally Driven Content in a Regulated Industry

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Natalie Binns on the State of B2B Marketing

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Olivia Messina on Transforming Social Media into Your Best HR Recruiter

Natalie Binns on Who Should Own Social Media at a B2B Company

Darrell Alfonso on Why Marketing Ops = Special Ops!

The Top 11 Best B2B Marketing Podcasts for 2022

Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

How to Avoid Marketing Fatigue with Richard Wall

Turning Employees into Champion Advocates for Long-Term Success

How to Build a B2B TikTok Strategy from Scratch!

Truths Every Marketer Should Hear About Transformation

A Guide to Social Media Collaboration

Amisha Gandhi on Building a Meaningful Customer Experience

Justin Levy on How to Grow Reach without Driving Down Engagement

Expert Tips for Building Brand Awareness with Employee and Executive Voices

Why Great B2B Marketing Comes Down to People and Math

The Science of Storytelling: How to Craft Compelling Narratives in B2B

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

What it Means to Create “Fit Content”: A Story of Brand Identity

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