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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . Year-Round Influencers.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth.

Retail 68
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The power of brand advocacy and its uses

Sprout Social

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 129
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7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

UGC is a great way to encourage your followers to engage with your posts. Because UGC isn’t created by your brand, users see it as more relatable and trustworthy. Using UGC also gives you a bit of a break from constantly creating new content ideas, and it might even provide you with some inspiration. Add Hashtags. And mix it up!

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Red Dress Collection Presented by Macy’s

Ignite Social Media

Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue. Every so often, we get the opportunity to support our client’s event activations via social.

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