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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. But the success of influencers of all sizes isn’t limited to music festivals, and brands that don’t align with this strategy year-round won’t appear authentic to millennials.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

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The power of brand advocacy and its uses

Sprout Social

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 129
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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60
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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth.

Retail 68
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). The organic content you share on social has a tremendous impact on SEO and the community-building process around your network. Empowering customers via user-generated content (UGC). Download Here.

Campaign 111
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15 Instagram Reels Ideas to Post Today

Later

Community and Employee Spotlight. Reels are a new way to engage with your current Instagram community and reach a wider audience. Whether IRL or on Instagram, people love to feel like they’re part of a community. And when you build a community on social media, it’s important to make your followers feel like friends.

Instagram 102