3 UGC Marketing Trends on the Rise in 2018


As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

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Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . UGC Best Practices #1: Be Original with Your UGC. UGC Best Practices #2: Strive for Authenticity .

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How Glossier Hacked its Way to a Billion Dollar Valuation


A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. Taking the steps to build your community pays incredible dividends for retailers on the hunt for word of mouth marketing, authentic product feedback, and positive user-generated content. Glossier used content by recognizing what their customers considered an authentic message: images that best reflected the audience.

No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success


Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. But the success of influencers of all sizes isn’t limited to music festivals, and brands that don’t align with this strategy year-round won’t appear authentic to millennials.

15 Instagram Reels Ideas to Post Today


You can expect my best tips to help you authentically and strategically shine on Instagram, especially on video. Goat Gouda, French Brie, Aged Gouda, Red Rock and Smoked Apple Cheddar?? Learn all about UGC best practices here. In need of some Instagram Reels ideas?

Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season


There are plenty of ways to show your followers you care – for example, some brands use UGC (user-generated content) to give their customers a virtual shout-out. . This makes finding high-quality UGC for your customer appreciation campaign really easy! . Growing up I was never a fan of Apple Cider, but it’s like my mom always says…”time sure brings about a change”. The taste reminds me of a spiced apple pie with a hint of cinnamon.

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The Top 20 Brands to Watch at NRF 2019


To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Cole Haan uses UGC to keep an audience focus on their website and to help drive more sales. . What’s more, we can send in photos to frame via their app, marrying convenience that millennials crave with the authenticity of a physical object. Are you as excited as us for the NRF EXPO in New York?

The Ultimate Guide to Writing Good Instagram Captions


And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. Authenticity and transparency is valued on Instagram more than anything else, so it’s worth being honest with your followers. . Writing good Instagram captions can be really hard.