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Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Generating an affordable marketing stream.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success


Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. .


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Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season


Now is the time to get creative with your holiday marketing ideas! . Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. you could tie your giveaway to larger marketing goals, such as raising awareness around the product launch. . Holiday Marketing Ideas #2: Run a Customer Appreciation Campaign.

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How Glossier Hacked its Way to a Billion Dollar Valuation


A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building.

Red Dress Collection Presented by Macy’s

Ignite Social Media

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue.

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7 Tricks for Instagram Accounts with Low Engagement Rates


UGC is a great way to encourage your followers to engage with your posts. Because UGC isn’t created by your brand, users see it as more relatable and trustworthy. Using UGC also gives you a bit of a break from constantly creating new content ideas, and it might even provide you with some inspiration. To operationalize this, explore a UGC platform that not only helps you acquire this content but to also use it in multiple ways. And remember, UGC can be pivotal here.

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. Apple’s #ShotOniPhone. commissioned by @Apple for pride month ??

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp.

How to Build a Strong Social Media Presence–Organically!

agora pulse

On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. Running a busy marketing agency like Contentworks, this tool is essential for planning. . Look at Apple on Twitter. Build Community, Not Just Followers.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. How to use this social media marketing plan.

The Ultimate Guide to Writing Good Instagram Captions


Not only will this strengthen the sense of community on your Instagram account, but it will also provide positive indicators for the Instagram algorithm — which will lead to more exposure for your post. . TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. A post shared by Instagram Business Marketing (@elisedarma) on Jun 11, 2019 at 9:08am PDT. A post shared by Instagram Business Marketing (@elisedarma) on Jul 16, 2019 at 8:00am PDT.

Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Weve all heard the buzz around UGC and UCM - User-generated content and Consumer-Generated Media - but this is far [Read More]. Avatar Marketing. Citizen Marketing. Community. Marketing. Friendfeed will Change Journalism, PR and Marketing. Will We See an Apple TV SDK at WWDC? Micro Persuasion.